The ATP, the International Tennis Federation (ITF) and Kosmos Tennis today announced an unprecedented strategic alliance starting in 2023 supporting the Davis Cup by Rakuten, the largest and longest running annual international sporting event with a 122-year history.
The new partnership has been established to enable strategic collaboration in the governance and evolution of the competition, with the ATP awarding two of the six seats in a newly formed Davis Cup Events Committee alongside the ITF and Kosmos, investors to long term and promoters of competition. The association officially brings together the ATP and ITF at Davis Cup for the first time in history in a combined effort to maximize the success of historic team competition like the Men’s Tennis World Cup.
The Davis Cup Finals and qualifying rounds now become an official part of the 2023 ATP Tour calendar, taking place in weeks 5, 37 and 47, with increased promotion on the ATP channels. This integration will help players plan their annual schedule when selected to play for their national Davis Cup team. The Finals will continue under its current format, offering $15 million in prize money for players in 2023.
Andrea Gaudenzi, ATP President, said: “Our focus is always on creating the best possible experiences for our fans and players. Offering compelling international team competitions that fit the year-round calendar and continue to innovate is a vital part of that. Davis Cup has an incredibly rich history and we are excited to see this important new partnership propel the event forward in 2023.”
ITF President David Haggerty said: “This announcement heralds an important new partnership between the ITF, Kosmos and ATP that further strengthens the importance of team competition and the unique role of the Davis Cup in men’s professional tennis. of Elite. As part of the Olympic qualification pathway, Davis Cup is the largest annual men’s team competition in sport and the only men’s team competition on the professional tennis calendar where teams are officially selected by their nation. Together with the Women’s Billie Jean King Cup, it shows the ITF’s total commitment to delivering spectacular tournaments that players love to play in, and electrifying battles between nations that fans in the stadium and entire countries love to support.”
Enric Rojas, CEO of Kosmos Tennis, explained: “It is a very important agreement for all three parties and especially for the players. In the last three years, the format of the competition has been improved to reach a greater number of fans, generate a greater impact and facilitate the participation of the best players in the world. We hope that the event will grow even more in the coming years.”
Davis Cup recorded its highest levels of national participation in its history in 2022, with 137 nations competing in this year’s edition at all levels of competition. The ITF Davis Cup runs alongside its sister, the Women’s Tennis World Cup, the Billie Jean King by Gainbridge Cup.
You can find more information about the Davis Cup by Rakuten Finals 2022 here.
