Original title: Three national competitions have become popular in Wudang Mountain again. “Follow the events and travel to Shiyan” to drive the new “Sports+” format
Hubei Daily all-media reporter Ma Mingyu Hu Yuwei correspondent Zhang Chi
“Looking back at the Wudang mountains from the top of Jinding Mountain is very shocking. I am amazed by the ancient design of following nature and integrating nature and man. Playing chess here makes me feel that my mind and heart are unified.” March 17, National Backgammon Championship After a perfect finish at the Golden Summit of Wudang Mountain, Wang Qingqing of the women’s champion team from Hubei said so.
This week, the 2024 National Youth Diving Championship and the 2024 National U15 Youth Basketball League North and South Zone Competition (Southern Zone) men’s team competed in Shiyan. Participants included 484 young diving and basketball players, coaches, and team members from across the country. There are more than a thousand staff and referees. “We were very surprised by our first trip to Shiyan and had a great experience. In addition, the organizing committee specially added tourism promotion before the game, which made us understand the Danjiangkou Reservoir, the source of the South-to-North Water Diversion Project, and we were even more fascinated by the Taoist holy land Wudang Mountain. “Xie Yumo, the leader of the Beijing diving team, said with a smile.
On the evening of March 14, the participating teams of the Backgammon Championship visited the Shiyan Municipal Museum under the arrangement of the organizing committee. The players experienced Shiyan’s colorful prehistoric culture, ancient human culture, hydropower culture, automobile culture and profound and profound cultural heritage from multiple angles. Wudang culture. To the surprise of the participating teams, the championship finals were moved to the Golden Summit of Wudang Mountain, and the click-through rate of the online live broadcast of the men’s and women’s decisive battle on Wudang Summit rose directly from the previous 20,000 to 200,000+. Participants in the “Follow” The cloud live broadcast of “Game Tour to Shiyan” to tour Wudang has nearly 300,000 netizens. This is the first time Shiyan has integrated professional sports events into traditional Chinese culture, and is also a bold attempt to promote the in-depth integration of “sports + tourism”.
Before the three national competitions were held, three “Follow the Competition to Travel Shiyan” cultural tourism resource promotion conferences were held intensively to sincerely present Shiyan’s unique cultural and tourism resources, both ancient and modern, headed by Wudang, so that all participants could see it at a glance. Bright. Sichuan diving team coach Zhong Wei said: “If time permits, I will definitely take the team members to climb Wudang Mountain to be immersed in the scene and feel the unique charm of the world cultural heritage.” Chen Zilong from the men’s basketball team of Mingde Huaxing Middle School in Changsha City Looking forward to it: “The coach said that if we reach the top four in the Southern District, he will take us to Wudang Mountain. Now the whole team is working hard to win every game!”
During the 2024 Shiyan Marathon, which will be fired on April 14, 96 A-level scenic spots, including Wudang Mountain, are open to 20,000 participating runners free of charge. “Follow the event and travel to Shiyan” is making the event exciting and exciting. The wind and water are rising outside.
Faced with the glorious mission of “Hubei Tourism Wudang Breakthrough” given to Shiyan by the Provincial Party Committee and the Provincial Government, with the support of the Shiyan Municipal Party Committee and Municipal Government, the Municipal Culture and Tourism Bureau and the Sports Bureau proposed “tour Shiyan with the event” to make the overflow of sports events The effect is innovatively integrated with the cultural and tourism resources of Xianshan Bishui Automobile City, vigorously developing the new “sports +” format, using competitions to attract traffic and promoting traffic, opening up the logical connection from “competition” to “economy”, and using “event fever” as an economic High-quality development adds new momentum. Nowadays, a new sports tourism model of “one person competing for multiple people traveling, one day competing for multiple stays, and one person competing for multiple consumption” is taking shape.
According to the person in charge of the Shiyan Municipal Sports Bureau, Shiyan held nearly 40 provincial-level events last year, which directly boosted the economic income of tourism, catering, accommodation and other industries to 150 million yuan, and indirectly boosted consumption of more than 500 million yuan. “This year, Shiyan will clarify the path of ‘travel to Shiyan with the events’, continue to promote the in-depth integration of sports and tourism, create a new consumption scenario for branded sports events, and take the new path of ‘sports +’.”
2024-03-24 00:35:43
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