Yangzhou Jianzhen Half Marathon, National Table Tennis Championship Finals, the First East Asia U20 Track and Field Championships… This year, Yangzhou Municipal Sports Bureau aims to create a “vital event city” and continues to expand the world’s canal capital, the world’s gourmet capital, East Asia The “Three Capitals” brand effect of the cultural city has hosted more than 10 major sports events, using the games to help tourism and revitalizing the city, attracting nearly 300,000 foreign tourists, setting off a new trend of “traveling with the events”. Not long ago, “Yangma” was selected as a national-level sports tourism boutique event, a boutique sports tourism event in the Yangtze River Delta region, and a typical case of sports consumption scenes in Jiangsu Province.
During the 2023 National Table Tennis Championships finals, more than 100,000 fans from all over the world, including Hong Kong, Macao and Taiwan, were attracted to Yangzhou in seven days. It was “hard to find a room” in hotels around the venue. The passenger flow of major scenic spots such as Slender West Lake more than doubled during the same period. The live broadcast traffic of the event exceeded 340 million, and the charm of the “good place” Yangzhou attracted enthusiastic calls and likes from fans, tourists and netizens. The 2023 National Baseball Open Finals was held in Yizheng during the National Day. More than 300 athletes, coaches and referees from 7 domestic baseball teams participated in the competition, driving the passenger flow of Yizheng’s major attractions to nearly triple year-on-year. Yangzhou City has transformed the flow of people into tourist flow by organizing events, launching high-quality tourism routes such as Citywalk, extending participation and viewing to “food, accommodation, travel, shopping and entertainment”, allowing contestants and audiences to experience Yangzhou city in an all-round way Charm.
As a gold label event of the World Athletics Federation and a gold medal event of the China Athletics Association, the 2023 Yangzhou Jianzhen Half Marathon attracted about 15,000 runners from 17 countries and regions, 32 provinces, autonomous regions, and municipalities directly under the Central Government, including those from other places. Those accounted for 61.2%, driving urban extended consumption to exceed 100 million yuan. The “Grand Canal” Cup Fencing Grand Prix, recognized as a B-level certified event by the Chinese Fencing Association, attracted 3,000 “swordsmen” from 110 cities in more than 10 countries and regions, promoted 7,000 people’s tourism consumption, and stimulated “secondary consumption” “Nearly 50 million yuan. Yangzhou City has expanded the event economy into a tourism economy, using the events to attract traffic, gather momentum and radiate the driving effect, realizing “one person participates, the whole family travels”, “one day participates, stays for many days”, “multi-days participates, travels without interruption”.
In addition, Yangzhou City used the competition as a medium to embed local intangible cultural heritage, food and other cultural resources into the event, highlighting the charm of “East Asian Cultural Capital” and “World Food Capital”. The first East Asia U20 Track and Field Championships was successfully held in Yangzhou, further promoting exchanges and cooperation between Yangzhou and East Asia. It closely links all aspects of event organization, volunteer services, transportation and communications, and medical security, and demonstrates the good style of the “host” with efficient organization, meticulous service, and civilized viewing. Taking advantage of the opportunity of hosting the competition, Yangzhou City further improved its infrastructure and improved various smart services to provide contestants and tourists with a more comfortable and convenient experience; it also optimized the construction and management of major event venues and facilities such as sports parks and venues, and launched a nationwide fitness campaign. upsurge.
In the future, the Yangzhou Municipal Sports Department will strive to host more, higher-level, and more attractive “high-traffic” sports events, and continue to polish Yangzhou’s business card as a “famous city for dynamic events.”
Shi Xiuyan Return to Sohu to see more
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2023-12-19 23:32:28
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