Such as LeBron Jamesyour son Bronny draws the attention of the basketball world with his performances at Sierra Canyon School, to the point of becoming the most recent signing of Nike, the sports brand that also sponsors his father through a ‘NIL’-type agreement, which it is used to allow agreements with students.
Along with Caitlin Clark, Haley Jones, DJ Wagner and JuJu Watkins, the player’s first-born son Los Angeles Lakers He entered his senior year as a high school student with a juicy deal as a result of his popularity heading to the 2024 NBA Draft. NBAfor which he is projected among the players with the most offense.
an exciting future
“Wherever Bronny is, I’ll be there. I’ll do whatever it takes to play with him. The important thing there won’t be money,” said LeBron James, who has mentioned several times his intention to share a dressing room with his eldest sonalthough now he is his brand partner, since he has the same sponsor.
It should be remembered that the Lakers star got a similar deal in 2003, before his NBA debut, which is why Nike beat the competition to sign him with the best deal ever for a rookie, and subsequently, return it for life in 2016.
The relationship between both parties has been fruitful, since under the seal of the multi-champion of the best basketball league in the world, 20 pairs of exclusive shoes have been produced that have left unprecedented profits, although without reaching the levels of the famous footwear produced with the signature of Michael Jordan.
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