Unusual, Economy > Alcaraz, living god is already overshadowing the famous Sagrada Familia

In marketing, you have to know how to react quickly, it’s the key to the success of a media stunt. We can say that Nike is not far from winning its bet by having deployed a gigantic tarpaulin by Carlos Alcaraz in Barcelona in the famous Sagrada Familia district.

It’s just a shot where Carlos screams with the sentence that has become legendary as a comma: Just Do it

A motto that the Spaniard seems to have completely integrated into his everyday life.

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