— Published 2 August 2022
After the trophy, the business. According to an initial analysis by GlobalData, England’s victory in the final of the Women’s Euro soccer tournament on Sunday 31 July at Wembley stadium is likely to result in a growing interest from brands in the UK for the women’s professional league, the Women Super League (WSL). The platform explains that sponsors will “certainly be watching out for record attendance and TV audience figures” for women’s soccer in 2022, especially at the Euro in England. A popularity boom that could represent a windfall of $5 to $10 million per club. “With the top three attendance figures in Europe in 2022 all coming from women’s sports, there will be significant deals, particularly with teams such as Manchester United and Manchester City, who have a number of Lionesses in their current squads,” GlobalData predicts.
