Jingdong’s 11.11 badminton hot sale for 80 minutes surpasses last year’s all-day sports to drive rural economic revitalization-DoNews News

This year’s JD 11.11 has been “price” ahead of schedule since October 31st at 8 o’clock in the evening, four hours earlier than last year. Since then, the major sports categories and brands of JD.com have received frequent reports, and the overall breakthrough in sales has also come earlier than last year. 30 minutes before Fila, 1 hour before Anta, and 4 hours before Mizuno, the turnover surpassed last year’s opening day. In ball games, badminton is the favorite of the whole people. The 80-minute sales of badminton category exceeded that of last year’s opening day, igniting the enthusiasm of consumers across the Internet. Under the national sports boom and the Beijing Winter Olympics, the turnover of high-end professional running shoes increased by 600% year-on-year, and the turnover of snowboarding increased by more than 820% year-on-year. In addition, the consumption of multiple sports has soared, and the turnover of Li Ning’s fascia gun surged 12 times year-on-year.

As one of the items that have won the most gold in international competitions, badminton has a good mass base in our country. Jingdong’s 11.11 opener only went on sale for 80 minutes, and the turnover of badminton category exceeded that of last year’s opener. The top three provinces and cities for badminton consumption are Guangdong, Jiangsu and Beijing. Judging from the sales data of JD Sports, Guangdong Province is still the province with the best badminton atmosphere, ranking first.

Behind the hot sales of badminton category, it also promoted the revitalization of the rural economy. 40% of the badminton sold on JD.com during the opening period of 11.11 came from the ASILONG production base in Jinping, Guizhou. With the hot sales of badminton, it has fully promoted the development of the local villagers’ goose breeding industry, effectively solved the problem of local employment of the people, brought into play the comprehensive driving effect of the sports industry, and promoted rural revitalization with the development of the sports industry.