BARCELONA, 15 Mar. (EUROPA PRESS) –
FC Barcelona will wear the logo of ‘Motomami’, a record by the Spanish singer Rosalía, instead of Spotify’s in the LaLiga Santander Clásico on Sunday March 19, which will be the second time that the Swedish company –sponsor The club’s main man– gives up his privileged position in the Blaugrana jersey to an artist.
“For the second time this season, the FC Barcelona shirt will become a space for celebrating musical creation thanks to Spotify, the club’s main partner,” the Blaugrana club announced.
Thus, ‘Motomami’ and Rosalía follow in the footsteps of Canadian composer Drake, who wore his logo on the Barça shirt for the Real Madrid-Barça match on October 16.
For its part, the women’s soccer team will also join this initiative by wearing the same logo on their shirt during the Barça-Real Madrid game that they will play on Saturday March 25 at the Estadi Johan Cruyff.
In addition, Spotify and FC Barcelona have created two limited edition t-shirt collections. The first is an edition of only 1,899 units with the ‘Motomami’ logo on the chest and a number dedicated to the artist, with the name Rosalía and the number ‘1’, with a price of 399.99 euros in both the men’s version as feminine.
The second is a brilliant jersey with only 22 units for sale, 11 for men and 11 for women. The letters have a phosphorescent effect in the dark, the numbers are numbered from 1 to 11, and they will also be signed by the players of the starting eleven of the respective classics. These shirts will be priced at 1,999.99 euros.
The vice president of the marketing area of FC Barcelona, Juli Guiu, assured that this initiative takes the collaboration between the club and Spotify to “another level”. “We have managed to surprise our fans from all over the world with an action that incorporates an artist as iconic as Rosalía into a shirt as beloved as Barça’s. Music and football form a long-standing dance partner,” he said. .
For his part, Spotify’s vice president of sponsorships, Marc Hazan, added that they are “honored” to give up their space on the shirt to Rosalía, the most played Spanish artist during 2022 on Spotify. “It is an opportunity to continue celebrating our association”, he valued.
