Jimmy Donaldson, better known as MrBeasthe generated a stir in social networks with a video where he announces the Alleged purchase of the NFL. However, everything was a very intelligent Marketing strategy That, a priori, it worked perfectly.
NFL: This was the Mrbeast campaign that went viral and confused everyone
In the clip, published a few days ago, it appears MrBeast next to the commissioner Roger Goodellannouncing changes that will revolutionize the league. All this was to promote the Start of the new NFL seasonbut also the free transmissions of the matches through YouTube.
The images, which in a few hours exceeded 4 million reproductions, showed Donaldson talking about the Inclusion of content creators in each of the 32 teams and of “historical” modifications in the transmissions, which unleashed a wave of comments and memes on platforms such as X and Tiktok.
The maneuver was part of the aforementioned strategy, which included a general invitation to see the Friday’s game between Los Angeles Chargers and Kansas City Chiefs through the famous platform.
Meanwhile, NFL is owned by a franchise conglomerate individual. Each team belongs to a unique owner or a private group, salvo los Green Bay Packerswhich maintain a non -profit public structure.
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It must be clarified that the NFL prohibits direct corporate propertyand Commissioner Roger Goodell supervises the league’s operations and represents the 32 teams, without having participation in them.
