Source of the article: The Paper on 2024-05-25 08:29:57 – The news is taken from major news media, and the content of the news does not represent the position of this website!
The company involved was punished by the Municipal Supervision Bureau and fined 10,000 yuan.
Guizhou Kobe Wine Co., Ltd. has been widely controversial for “touching” the name of the famous late basketball player “Kobe”. Recently, The Paper reporter noticed that the company has changed its name to Guizhou Lao Ke Wine Co., Ltd. Industrial and commercial information shows that the company was fined 10,000 yuan by the Municipal Supervision Bureau for using other people’s corporate names or names without authorization, violating the Anti-Unfair Competition Law.
According to previous reports by The Paper, Guizhou Lao Ke Liquor Co., Ltd. used the account name “Guizhou Kobe Liquor” on April 17 this year and released several promotional videos on the short video platform. The liquor company not only used the name of the well-known basketball player “Kobe” in its name, but also mentioned slogans with personal elements of basketball player “Kobe” such as “Have you seen the street scene in Los Angeles at 4 a.m.?” “Mamba Mentality” and “1996-2016” in the account profile, video introduction, and liquor packaging. It was accused of “touching” Kobe and was also boycotted by some Kobe fans. The account also claimed that three liquors, “Kobe 8”, “Kobe 20” and “Kobe 24”, will be fully launched soon.
In this regard, the reporter had previously called the Guiyang Guanshanhu District Market Supervision and Administration Bureau. The staff of the bureau said that multiple departments are currently jointly investigating the matter.
Recently, The Paper reporter learned from business information that the wine industry has been fined 10,000 yuan by the Guiyang Guanshanhu District Market Supervision and Administration Bureau for violating the Anti-Unfair Competition Law by using other people’s corporate names or names without authorization. The reason for the punishment shows that on April 3, 2024, the party released 7 promotional advertisements for products such as “Kobe 8, Kobe 24 (double gift box), Kobe 20” through the Douyin account “Guizhou Kobe Wine Industry”. Among them, the bottles of “Kobe 8, Kobe 24 (double gift box), Kobe 20” are in the style of basketball jerseys. In the video advertisement, the party used words such as “Kobe Sauce Wine”, “Mamba Spirit”, “Tribute to Legend, Youth Never Fares”, and used the famous sayings of the world-famous basketball star “Kobe Bean Bryant Cox” in the promotional advertisement without authorization, such as “Have you seen the street scene in Los Angeles at 4 a.m.?” “Someone must win, why can’t that person be me?”
In addition, the reporter saw that the company had changed its name on May 9, from Guizhou Kobe Wine Co., Ltd. to Guizhou Lao Ke Wine Co., Ltd.
In response to the above situation, on May 24, a reporter from The Paper called the Guiyang Guanshanhu District Market Supervision Administration for verification. The staff of the bureau said that after the investigation was true, the company had been asked to change its name and Guizhou Lao Ke Wine Co., Ltd. had been punished.
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2024-05-25 15:40:53
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