Inspired by this attitude, the campaign brings the idyllic beach clubs that dot Europe’s coastlines to the AMIRI home in California. Shot by photographer Hart Leshkina and styled by Gro Curtis, the campaign depicts an AMIRI beach resort that blends the laid-back California vibe with the laid-back European charm.
This series reinterprets the brand’s classics. In the never-ending summer, teenagers enjoy a relaxing time in the seaside resort club, and California’s dazzling golden coastline is reimagined and redefined. The items in this series are made of rich and light fabrics, and the comfortable tailoring highlights the relaxed and casual attitude, especially the deconstructed linen tailoring and silk suits printed with the brand’s iconic bandana prints, which fully display the coziness and comfort of the holiday. The fine fabric processing technology re-presents the brand’s classic baseball jersey in the form of perforated leather, the suit fabric is decorated with the MA jacquard logo, and the tweed shirt and shorts set are presented in a deformed dark blue check, just like the sparkling swimming pool tiles under the sun.
The collection perfectly presents the youthful elegance of teenagers. Through exquisite craftsmanship, minimalist silhouettes and customized details become light and high-end. Soft pink, dark blue, bright red, and light green are like the scenery changing from morning to sunset on the California beach, presenting a peaceful and romantic summer scenery. The brand’s classic campus jacket is like a natural canvas, and the paradise-like holiday scenery of Malibu Beach is hand-painted on it, preserving that beautiful memory forever. Inspired by the iconic art wall spray graffiti on Venice Beach, AMIRI Vacation Club has been built into a five-star resort, recording the pleasant time of teenagers.
The collection’s images, presented in prints, jacquards and embellishments, showcase the romantic landscape of the California coast. Tropical watercolor floral patterns showcase coastal nature, as does an intricate linen embroidery of palm trees and a recurring wave pattern that captures the crashing waves of the Malibu coast.
With past experiences and unbridled imagination, we weave never-ending midsummer stories and leisurely and comfortable holiday scenes.
2024-05-22 19:11:55
#AMIRI #early #autumn #series #released
