Vitro Becomes First Partner of Steelers in Mexico through NFL Global Markets Program

The glass company thus becomes the first partner of the Steelers under the NFL Global Markets Program in Mexico

Los Pittsburgh Steelers strengthened their ties with Mexicoreaching a collaboration agreement with the Mexican company Vitro, as part of the NFL Global Markets Program.

The agreement was announced this Tuesday through a joint statement. Vitro, one of the world’s largest glass manufacturers, operates a research and development center in Pittsburghwhere his architectural glass business is also located, according to the statement.

The Pittsburgh Steelers boast almost eight million fans in Mexico. AP Photo/Gregory Bull

“We are delighted to begin this alliance with the Pittsburgh Steelers. “Both organizations share many characteristics in their origin and culture, such as dedication, teamwork and commitment to offering nothing but the best in their respective fields,” he said as part of the statement. Adrian Sada, CEO of Vitro. “We are convinced that this collaboration will generate substantial benefits for both organizations.”

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As part of the partnership, Vitro will have a prominent presence in the stadium of the Steelers during game days, and will have a Supporting Partner role in the organization’s main events, including the party of the 2024 NFL Draft next April 27 in Mexicoand the watch parties of the meetings of Pittsburgh for the next regular season.

With the agreement, Vitro becomes the first partner of the Steelers under the NFL Global Markets Program.

“As our first partner of the NFL Global Markets Program in Mexicowe are delighted to welcome Vitro to the family of Steelers“, said Ryan Huzjakvice president of sales and marketing for the franchise Pittsburgh. “The Steeler Nation has deep roots in Mexico, with almost eight million fans throughout the country. Vitro will play an integral role in our continued efforts to grow and connect with our passionate fan base in Mexico“.

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According to the statement, the Steelers They are the second most popular franchise in the NFL in Mexico.

As part of the statement, Vitro will present the brand of Steelers at commercial and corporate events.

With 10 teams of the NFL holding exclusive rights under the NFL Global Markets Program, Mexico tie to Germany as the countries with the most franchises exercising marketing rights under the league’s internalization initiative.

In addition to Mexico, Pittsburgh It also has marketing rights under the Global Markets Program in the Island of Ireland y Germany.

2024-04-09 20:25:00
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