The Serie A League is looking for new markets. Having started late compared to the Spanish Premier League and Liga, today what is perhaps improperly called the Confindustria of football is trying to catch up. All over the world. From East to West. The League has understood that it must strengthen its image, our football is often more appreciated abroad than in Italy where too many controversies poison the waters. President Lorenzo Casini and CEO Luigi De Siervo work on two different levels, the first more political, the second more managerial. The results are starting to be seen, little by little.
Two offices abroad have already been opened: after New Work (USA), here is Abu Dhabi (capital of the United Arab Emirates). Now Singapore and Riyadh will also arrive (the capital of Saudi Arabia where the Italian Super Cup is already being held, the final four formula has been confirmed again next year). Two rich markets to explore. It is not easy to make inroads where the Premier League has dominated for years, favored by its history and language. But, albeit in its own small way, the League of A is trying. Italian excellence, from food to fashion, from Ferrari to wines, are appreciated all over the world. Football is looking for its space.
A world that must also be “cleaned” of racism and bad images and habits. We need modern stadiums and also virtuous behaviour. A long journey that does not depend only on the League of A. Meanwhile, TV rights abroad are growing, fortunately: for now 250 million have arrived, the aim is for 300 in the next cycle. De Siervo is working on it, touring the world. The important thing is to spend that money well: but that’s another, more complicated matter.
Abodi: “No Olympic truce, a sign of the barbarization of the times”
“Unfortunately the war does not stop for a race, nor does it stop for the Olympics and Paralympics; this shows how these times have reached a level of barbarism that is not capable of fully recognizing values. But we must still testify and practice”: said Andrea Abodi, minister for sport and youth, on the sidelines of the presentation of Vivicittà 2024, the simultaneous running event that will take place throughout Italy on Sunday 14 April. Then, announcing his participation in the event, Abodi underlines that “we need to practice and not just preach. We ask every day to leave the sofa and do sporting activities. Vivicittà is an extraordinary opportunity, it has a long history and many values such as solidarity, legality , inclusion. I like the idea of starting from the Mosque, passing through the Synagogue and arriving in St. Peter’s Square, sending a message of how much we can contribute to an objective that I hope is as universal as peace.”
World Skate turns 100: party on April 21st in the shadow of the Colosseum
World Skate turns 100 years old. A century of goals, of passion, of sport, of emotions. A long journey that began from the historic birth of the International Federation, on 21 April 1924 in Montreux, Switzerland, up to today’s arrival in the extraordinary global community of all disciplines on wheels. Sports capable of involving millions of people and young people in our country and throughout the world. The Italian Roller Sports Federation will celebrate World Skate’s birthday with a big party dedicated to the whole world on wheels. World Skate Day is scheduled for Sunday 21 April in Rome, at the Colle Oppio skatepark, from 5pm to 8pm. The skatepark which has become an iconic place, described by the New York Times as a revolution for the world of young people and sport in the Capitale, opened thanks to the commitment of the councilor Alessandro Onorato and the mayor Roberto Gualtieri. The event is an open invitation to all enthusiasts of roller sport disciplines to take to the streets, with skates, skateboards and scooters, to experience a moment of sharing in the evocative city park, in the shadow of the Colosseum. The opportunity to celebrate 100 years of history with a collective toast, food trucks, music, shows and much more. Inline freestyle, roller dancing, figure skating, skateboarding performances and Flavia Lazzarini’s DJ set will choreograph World Skate’s birthday. The initiative will not be exclusive to the city of Rome, but will have a global scope. World Skate Day was in fact welcomed by many countries around the world. Different events will liven up different cities, from Brazil to Portugal to the United States. “We are celebrating a century of sporting excellence – underlines the president of World Skate and Fisr, Sabatino Aracu – From the historic birth of our Federation to the fantastic community we are today”. World Skate Day on Sunday 21 April will also be an opportunity to remind everyone of the extraordinary event of the World Skate Games 2024, scheduled for September in Italy and Rome.
2024-04-12 11:06:21
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