On April 11, Happy Home (300997) held the Coconut Shark Coconut Water launch launch and spokesperson signing ceremony in Shenzhen. At the event, Huanjia debuted on stage with its new brand product, Coconut Shark Coconut Water, and officially announced its cooperation with basketball legend Shaquille O’Neal.
Regarding this year’s coconut water product promotion plan, Huanhuijia revealed in the latest institutional research that in 2024 the company will implement the coconut juice + product matrix series and actively deploy the coconut shark coconut water series products. Focusing on the “Coconut Shark” coconut water series products, we will increase brand promotion efforts and carry out product market layout through the coordinated development of online and offline multiple channels. Coconut water products can also better increase the company’s product categories in the ready-to-drink market.
At the meeting, representatives from Huanjia and ABG signed an agreement on O’Neal’s endorsement. Li Zihao, vice chairman of Huanxijia, said that the cooperation between Huanxijia and O’Neill is not only a major breakthrough in brand strategy, but also a reflection of the high degree of agreement between the values and brand concepts of both parties. This cooperation will further deepen consumers’ awareness of the Huanjia Coconut Shark brand and inspire more people to pursue a healthy and happy lifestyle.
With his outstanding basketball skills and talent, O’Neal is known as one of the most powerful centers in NBA history. In addition to being an athlete, O’Neal has also devoted himself to many careers such as actor, DJ, and sports commentator, and is loved by fans around the world.
Coconut Shark, as one of the focuses of this new product launch, is a new brand launched by Huanxijia in 2023. Coconut Shark Coconut Water has the advantage of being sourced from three major golden coconut producing areas. The formula is healthy and contains zero additives. It uses important electrolytes such as sodium, potassium, and magnesium that are rich in coconut water to achieve the effect of replenishing electrolytes immediately after drinking.
Kaiyuan Securities pointed out that the coconut water market is still in the cultivation stage. In the future, as health awareness increases, the industry will expand rapidly. In the future, as residents’ health awareness increases, the willingness to consume coconut water drinks will continue to increase, driving the industry’s market size to show a rapid growth trend. According to calculations by the Toubao Research Institute, the coconut water industry is expected to have a compound growth rate of 25% from 2022 to 2026. The market size is expected to quickly exceed 1 billion yuan.
“With consumers’ increasing demand for healthy drinks, coconut water not only satisfies consumers’ love for coconut flavor, but also meets the needs of healthy and low-calorie diets, becoming a popular choice for fitness enthusiasts, athletes and those who pursue a healthy life. Consumers’ first choice drink. The launch of Coconut Shark’s new product will not only meet consumers’ demand for healthy drinks, but will also further enhance Huanenjia’s competitiveness in the coconut drink market,” said Li Zihao.
Huanhuanjia was founded in 2001. Since its development, the company has formed a dual-driven development strategy with coconut juice and canned fruits as the core. At the same time, it has actively promoted product innovation and created a new growth curve through new coconut water, thick coconut milk and other products, and with the help of distribution Channel network to achieve national regional layout. On June 2, 2021, Huanhuanjia officially landed on the A-share market.
(Source of article: Securities Times·e Company)
Source of article: Securities Times·e Company
Original title: Signing a contract with a basketball superstar to endorse Happy Home to accelerate its coconut water category layout
Solemnly declare:Oriental Fortune publishes this content to disseminate more information. It has nothing to do with the position of this site and does not constitute investment advice. Operate accordingly at your own risk.
2024-04-11 15:22:34
#Signing #contract #basketball #superstar #endorse #Happy #Home #accelerate #coconut #water #category #layout_Oriental #Fortune #Network
