To have a fun time, but also to remember good memories, the official poster for the Paris 2024 Olympic Games, revealed this Monday, is an ideal playground. Inspired by the concept of the “Where’s Waldo?” book series. », it hides many Phryges, the mascots of the Games. The poster can be downloaded now, in maximum resolution, to have fun finding the little red caps among the Parisian monuments.
The complete design is in fact the addition of the Olympic and Paralympic posters. They stick together perfectly to form one. The designer, Ugo Gattoni, set out to pay homage to the capital of France: “I immediately imagined a stadium city open to the world, a suspended time in which we can stroll through microcosms where Parisian monuments and sporting disciplines happily coexist. »
Stade de France, Eiffel Tower, Grand Palais, Trocadéro… Most of the best-known Ile-de-France monuments are represented. But the other places in which Olympic events will take place are also designed, such as the Marseille marina or the Tahitian wave of Teahupoo. In total, the poster would have taken 2,000 to complete by hand.
Joachim Roncin, head of design for Paris 2024, is fully satisfied with the concept: “This poster is also the meeting between the heritage of Parisian heritage and sport. To achieve a feat, an athlete trains thousands of hours, which is what Ugo (Gattoni) did. He worked for hours to produce exceptional posters. »
