The NFL announced this Monday that the Miami Dolphins received rights to market their brand in Mexico, Argentina and Colombia, under the program NFL Global Markets Program.
“Los Miami Dolphins are committed to becoming the world’s first Spanish-speaking NFL team and to grow American football internationally,” said Tom Garfinkel, vice president and CEO of the Miami Dolphins.
With this expansion, the Florida team now has marketing agreements in six countries, four Spanish-speaking; Mexico, Argentina, Colombia and Spain. The other two are Brazil and the United Kingdom.
“With more than 2.7 million Miami residents of Latin American originMiami is a clear gateway city to Latin America. There is no team better positioned to grow the game in Latin America and Spain than the Dolphins,” the manager stressed.
Miami Dolphins face New York Giants in NFL Week 5 (AFP)
Thanks to this agreement Miami Dolphins is the team with the greatest presence in territories outside the United States dentro del programa ‘NFL Global Markets Program’.
“We are excited to be able to interact with our passionate fans in Mexico, Argentina and Colombia, Spain, Brazil and the United Kingdomand meet and interact with new fans through game streaming and local community impact efforts,” said Tom Garfinkel.
Mexico represents the Dolphins’ largest international fan base on social networks; It also has multiple fan clubs in the main cities of that country.
“We are proud to welcome the Miami Dolphins to Mexico as part of this program; We are eager to actively collaborate to grow its fan base and market presence as Mexico is home to the largest number of fans outside the United States,” said Arturo Olivé, general director of the NFL in Mexico.
Mexico is the country with the largest number of teams assigned to the ‘NFL Global Markets Program’, with 10. In addition to the Dolphins there are Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, the champions Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers and San Francisco 49ers.
Also this Monday, within this program, the Cleveland Browns were added to Nigeria; Detroit Lions to Austria, Switzerland, Germany and Canada; Indianapolis Colts to Austria and Germany, and New York Giants, also, to Germany. The Los Angeles Rams, who were already in China, received marketing rights in Japan and South Korea.
FCM
2024-03-25 20:01:00
#NFLs #Miami #Dolphins #expand #growth #Mexico #Grupo #Milenio
