The Women’s Basketball League will have a title sponsor, a namer, from next season. This is La Boulangère, the name of the industrial bakery company created in 1985. As a reminder, among men, the first division is called Betclic Élite. This partnership should bring in 250,000 euros annually for four years. La Boulangère is already the title sponsor of the Mini Transat (sailing) and one of the sponsors of the French women’s handball team.
2024-03-23 10:35:19
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