Will the idyll of the French Football Federation and Nike, which has lasted since 2011, end after 2026? During its Executive Committee, which was held this Friday in Lyon, on the eve of the friendly match between the France team and Germany, the FFF decided in any case to launch a call for tenders from equipment manufacturers to dress it over the period from 2026 to 2034. Candidates have until April 15 to come forward.
According to the press release announcing it, this consultation aims to “bring into competition between professional sports equipment companies linked to the practice of football in order to select the sports equipment manufacturer which, during the sporting seasons 2026-2027 to 2033-2034, will benefit from the status of official equipment supplier of the FFF. » With, at the heart of the issue, the Blues jersey for the 2030 and 2034 World Cups.
This decision comes in a particular context, since Germany has just ended a 70-year long partnership with Adidas to engage with Nike, for a sum estimated at 100 million euros per season, according to overseas media. Rhine. Or double what the FFF would currently receive, which hopes to take advantage of its recent excellent sporting results and competition between equipment manufacturers to boost its finances.
