Carolina Ureña Duvergé, vice president of Marketing and Digital Sales at Banco BHD, valued Banco BHD’s 15-year alliance with the MLB.
Banco BHD is the exclusive sponsor in its category of the Major League Baseball (MLB) spring training games that are held under the MLB World Tour concept.
This event is included in Banco BHD’s more than fifteen-year alliance with the MLB.
The major league event will be held today and tomorrow Sunday at the Quisqueya Juan Marichal Stadium and the Boston Red Sox and Tampa Bay Stingrays will play.
Carolina Ureña Duvergé, vice president of Marketing and Digital Sales at Banco BHD, explained that “more than fifteen years ago our entity assumed a commitment to baseball and to Dominicans who are passionate about this sport.”
This event is held within the framework of the alliance of more than fifteen years between the BHD and the MLB. The MLB World Tour 2024 “is an experience for them to experience the big leagues up close and enjoy the different experiences and attention that BHD offers them.” has prepared for this weekend.”
Both teams will have Dominican players in their ranks in the two games that will make the Dominicans enjoy themselves.
Exclusive pre-sale
Banco BHD carried out an exclusive pre-sale of MLB World Tour 2024 tickets with special rates for its clients and launched the “Greats in the land of greats” campaign to promote this event.
Junior Caminero
“The advertising concept of our “Greats in the land of greats” campaign highlights the collective pride and enthusiasm for baseball, feelings that Banco BHD shares and promotes,” added Ureña Duvergé.
The MLB World Tour also takes place in London, England; Seoul, South Korea; and in Mexico City, Mexico.
The last time a match of this type was played on Dominican soil was in 2020.
BHD and MLB alliance: years of support for baseball
Banco BHD’s relationship with Major League Baseball began in 2005 when the financial entity gave a series of talks on financial education aimed at MLB prospects from the academies installed in the country.
In 2008, this initiative was expanded and formalized with the signing of the first agreement between both entities, placing Banco BHD as the Official Bank of the Major Leagues in the Dominican Republic.
This agreement includes a business component, which allows BHD exclusivity of the MLB brand and deliver unique experiences to its clients, and a social responsibility component, which gives the opportunity to continue their training for young academy prospects in the country.
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2024-03-09 08:33:15
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