The figures of new television contract signed by Premier League for the four-year period 2025-2029 they are amazing – 7.8 billion euros in total1.95 per season -, but the party doesn’t end here, considering that the proceeds from the rights to be placed will be added to this mountain of money all’estero. After the dutiful applause for the CEO Richard Masterswe must ask ourselves once again: why ours A leaguefor two decades the most followed championship in the world, has sunk to its current levels and, above all, is unable to recover? It’s just the old lady’s fault question stadiumswhich places us today in the rear d’Europa?
The new contract of the Premier League, with an increase of 4% compared to the previous one, it represents a surprise because it was thought that it was not possible raise further the roof. The four-year agreement of 2019, extended until 2025 after the Covid storm, had lit a warning light in the English system. For the first time, after a quarter of a century of continuous improvement, the internal rights front was stopped. The people who intervened to hold the billboard high rights foreignbut in England they wasted no time in celebrating and posed the problem: if with the current television system we have reached the limit, we need to investigate new streets. In the 2019 contract it appeared for the first time Amazonwith the spread of competitions in Boxing Day. It seemed like the sign of a new path, but Amazon does not appear in the agreement made official on December 4th. She called herself out. The big winner is Sky UK: will broadcast 215 matches per season, increasing by 100 games the current offer. In general, the schedule has been expanded: and 200 and 270 for it overall. Only the matches of the Italian 16 are excluded, a sacred totem of English football, codified by an ancient law. In the contract of December 4th, there are also the signatures of BBCwhich will continue to broadcast the Saturday evening il match of the Day and will have a series of digital rights. TNT will broadcast instead 52 gare per season: all matches at 1.30pm and two midweek rounds.
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Richard Masters’ comment, in its obviousness – understood as legitimate satisfaction – actually reiterates, i key points of the appeal of English football: “The outcome of this process underlines the strength of the Premier League and is testament to how our clubs, players and managers continue to deliver the more competitive football of the world, in full stadiums and with an atmosphere unmatched every week.” How can you blame him? To give you an idea: while the Roman derby was taking place on November 12th (0-0), allo Stanford Bridge Chelsea-Manchester City it ended 3-3. Last Saturday, in Italy there were Lecce-Genoa 1-1 and Lazio-Cagliari 1-0. The Premier League responded with Arsenal-Wolverhampton 2-1, Burnley-Sheffield United 5-0, Brentford-Luton 3-1. Sunday 3 December, an apotheosis of goals and entertainment in Chelsea-Brighton 3-1, Manchester City-Tottenham 3-3Liverpool-Fulham 4-3, Bournemouth-Aston Villa 2-2.
The first element, obvious, which explains the reasons for a superior television contract twice abundant to the Italian one – 900 million per season – and the quality of the football expressed by the teams. Broadcasters pay handsomely for a product that never cheats. But the reasons for the river of money that will flow once again into the Premier League and will allow the challenge of the Saudi Pro League, they are different. One above all: the common line of the President. In Italy they argue, they divide, they often hit each other treacherously and they look one meter away, never towards the horizon. In England, the owners are not friends, but they know compact facing a common goal, putting aside their quarrels. There is a different entrepreneurial culture and also the tendency to act silently: the “outrageous” statements of our football lords in the Premier universe are unknown. As he loves to repeat Claudio Ranieri“in Italy we are divided into sixty million, in England two make one people”.
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And then there’s the cornice. In England the battle at racism it’s serious. Episodes of violence are not tolerated: the laws to combat them are strictly applied. The product is defended and protected in a thousand ways, including the quality and sobriety of commentators television: who speaks in front of the cameras is documented e prepared. The perception abroad is that of a grande show. The Premier is not Eden – the prices of tickets I am salad, going to the stadium is becoming an increasingly significant expense – but the positive image prevails. Entertainment on the pitch, entertainment outside, shops and restaurants in the stadiums always full on match days: final result, club with broken full. In England the football ship goes. Serie A he’s watching and it’s not just the stadium issue that’s to blame.
2023-12-05 14:44:20
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