The current president of the ATP, Andrea Gaudenziadvocates the line of greater integration of all instances of tennis professional in response to the current movements that are announced: basically, the alleged intention of the tournaments of the Grand Slam to ‘absorb’ the 1,000 Masters circuit to create a kind of parallel circuit, along with the already practically certain landing, also in tennis, of Saudi Arabia and the rain of millions that it will bring with it.
On this point, the ATP does not participate in the moral scruples on the part of women’s tennis – because of the situation of women in that country. And in one interview with the media ‘The National News’, from the United Arab Emirates, Andrea Gaudenzi advocates not entering into wars but to take advantage of the moment to boost both interest in tennis and profit ‘harvesting’. The first relevant tournament has already been played in Saudi Arabia, las ATP Next Gen Finals. Gaudenzi has praised the organization, revealing that the ATP’s plans involve collaborating with the country’s sporting development, and turn the Next Gen Finals into a mixed tournament with the most promising under-21 men and women.
For Gaudenzi, There is no danger of separation between the Masters 1,000 and the ATP Well, in his opinion, the idea “is to create a product.”premium‘ thinking about consumers”, and that coincides with the ‘One Vision’ development strategy that he advocates although “there are different ideas” to achieve this although he points out that “the division It will only destroy value, it will not create value, and if you hinder a relationship, sometimes it is difficult to get back into it.”
The president of the ATP points out that the basic agreement on finding solutions to strengthen tennis and, after calling the negotiation -“we are all on the same team so that tennis grows, a civil war does not help”- he points out that a parallel circuit would be a serious error because it would divide the public’s attention.
Gaudenzi also emphasizes that the reforms internalAces of the ATP have reinforced the relationship of the tennis players with the Association, of which they are theoretical owners, and also emphasizes that relations with the WTA are going well, hinting at a future alliance at least for the dissemination of events thinking about their dissemination via streaming platforms, “Apple, Netflix or Amazon.” The problem is that we all go separately, market by market. That is very inefficient“advocating because also Grand Slam –that are part of the ATP Circuit, theoretically depend on the International Tennis Federation but in reality function autonomously – collaborate in that integration.
2023-12-07 13:43:27
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