Roland-Garros 2024 has unveiled the poster selected for the presentation of the Parisian Grand Slam which will take place from May 26 to June 9. It has generated a lot of reactions due to the use of AI.
The 2024 Roland-Garros tournament is far from having started and debates and controversies are already taking place around the Parisian Grand Slam. The illustration for the next edition has been revealed and its author, photographer Paul Rousteau, used artificial intelligence via Midjourney software to create it.
“Artificial intelligence allows you to realize your crazy ideas without too much budget. If I had to transform all the Haussmann buildings to put them in ocher I would have had to get up early. This allows you to achieve impossible things,” smiled Paul Rousteau on BFM TV.
“It’s absolutely pathetic”
If some people liked this poster, others got carried away and did not appreciate that the artist used artificial intelligence. “So Roland-Garros and the FFT are entrusting the official production of the 2024 tournament to a photographer who uses AI to make an illustration that looks like an impressionist pastiche. It’s absolutely pathetic,” said graphic designer Mathieu Persan.
He is not the only one to regret the intervention of AI in the creative process.
A poster that doesn’t even have Bernard Giudicelli, the former president of the FFT.
The next edition of Roland-Garros will take place from Sunday May 26 to Sunday June 9, 2024 two months before the Olympic Games which will take place in Paris. Novak Djokovic will defend his title for men like Iga Swiatek for women. This edition could also mark the big return of Rafael Nadal to his garden if the Spaniard is spared from injuries.
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2023-12-23 17:08:14
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