The Rise of Endrick: The Young Pearl of Palmeiras and the Future Real Madrid Player in the Midst of a Sponsorship War

While the world is starting to get used to seeing Endrick with the ‘Canarinha’, the brands have entered into a full war for the young pearl of Palmeiras and future Real Madrid player. At 17 years old, the one from Taguatinga has become the third player in the call in terms of advertising contracts, only behind his future teammates in Chamartín, Vinicius Junior and Rodrygo Goes. While ‘Vini’ and Neymar continue to be magnets for brands thanks to their actions both on and off the field thanks to his social work, Endrick is beginning to carve out his own future.

“Although he is very young, Vini has already established himself in the biggest club in the world and in the most important national team. He has already won the Champions League and has had a prominent role in it, and is a reference for improvement and success in sport for the majority of Brazilians. Furthermore, he does not shy away from important social issues, whether through his positioning or his contributions to his community. All this means that the number of brands interested in their image is constantly growing,” comments Frederico Pena, CEO of Roc Nation Sports Brasil, a representation agency that manages the careers of Vini Jr. and Endrick, as well as Lucas Paquetá, Gabriel Martinelli and Lorran, Flamengo’s young promise, for AS.

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Rodrygo, Vinicius and Endrick, upon arrival at the Brazil camp.CBF

“Even taking into account the players of the Brazilian team, there are few who take care of their image with medium and long-term planning and strategy. A good example is Vini Jr, who has an excellent image due to his performance on the field and his positioning off of it. It is not surprising that it stands out in the advertising market,” says Fábio Wolff, sports marketing specialist, managing partner of Wolff Sports and who manages the image of Palmeiras players Endrick and Luis Guilherme.

Endrick, hunting for Vinicius and Rodrygo

Since its media explosion a little over a year ago, the Endrick phenomenon is here to stay. His explosion has been at the level of other stars like Neymar or Vinicius and Rodrygo themselves, players who are already following in the same footsteps. At 17 years old, Endrick can boast of having two sponsorship contracts. The first was just 15 years old with the company OdontoCompany, and the second a little more than three months ago after signing as an ambassador for the company Rei do Pitaco. Behind the media success of the young star is Wolff Sports & Marketing, which since 2022 has become the exclusive agency to manage the player’s advertising and commercial contracts. Since then, one of the defined guidelines has been to take advantage of the reach on social networks to tell its own story, as well as define the best strategies for the player’s behavior as a product.

“He is a boy who has always shown the maturity to understand the steps to achieve success on and off the field, in terms of business and social networks. Today, digital platforms have a global reach, from fans to potential business partners. It is very rare to see professionals of his age with this concern and this unlimited power of commitment,” explains Fábio Wolff, managing partner of Wolff Sports. “People like to see what happens off the field, you just have to look at the number of views of the clubs’ videos regarding what is published in the locker rooms. It’s always much older. That’s why we opt for something that tells more behind the scenes, and the Netflix series ‘Drive to Survive’ is a great example of this. We want a relationship with a maximum of eight companies, but one that associates the Endrick name with the construction of real stories, and that is not just a financial exchange,” says Wolff.

For Thiago Freitas, COO of Roc Nation Sports in Brazil, this construction of brands, image and influence outside of sport is one of the pillars of Roc Nation: “We don’t just worry about what the athlete’s career will be like on the field, with training. Nowadays, fans, whether they are die-hard fans or not, increasingly consume the products of footballers. You can see players with millions more followers than their own clubs, and this reality is embedded in the lives of each of these professionals. “We want to be the agency that identifies, promotes and represents the greatest Brazilian talents,” he adds.

List of players and sponsors in Brazil

Alisson (Liverpool) – Nike and ReuschEderson (Manchester City) – PumaLucas Perri (Botafogo) – Adidas, N1 Gloves BrasilEmerson Royal (Tottenham) – AdidasRenan Lodi (Olympique de Marseille) – NikeCarlos Augusto (Inter Milan) – Adidas and SportweekBremer (Juventus ) – AdidasMarquinhos (PSG) – NikeGabriel Magalhães (Arsenal) – Adidas y News IconsNino (Fluminense) – MizunoAndré (Fluminense) – Nike, BetnacionalBruno Guimarães (Newcastle) – AdidasDouglas Luiz (Aston Villa) – AdidasJoelinton (Newcastle) – Adidas y StarenaRodrygo ( Real Madrid) – Nike, Neoenergia, BioTech USA, TCL, EA Sports, Bantrab and SWM ExclusiveRaphael Veiga (Palmeiras) – Nike, Iconic AG and Instituto Raphael VeigaVinicius Junior (Real Madrid) – Nike, EA Sports, Betnacional, PlayStation, Pepsi, Zé Delivery, Vivo and Instituto Vini Jr.Endrick (Palmeiras/Real Madrid) – OdontoCompany, HBO Max and Rei do PitacoGabriel Jesus (Arsenal) – Adidas and CameoGabriel Martinelli (Arsenal) – Adidas, PlayStation and Square MileJoão Pedro (Brighton) – AdidasPaulinho (Atlético-MG) – Nike, 1XBetPepê (Porto) – NikeRaphinha (Barcelona) – Adidas, Spotify and Afun

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2023-11-15 15:26:45
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