A figure that contributes to encouraging the fans and also represents the values of the club. Sporting is studying the creation of a mascot that could even debut during the current season. The project is still in a very embryonic phase and was born on the recommendation of LaLiga, which has asked the First and Second Division clubs to give a boost to this proposal that several teams already have in operation. The objective is for the brand image to be reinforced and the mascot to be integrated as another element of the club’s marketing.
The creation of a mascot is not something new for Sporting. The club has been using the figure of “Brujín” for several years, a wolf whose baptism was a nod to Quini and accompanies the children of the Mareo Campus in each edition. “Brujín” has always been linked solely and exclusively to the aforementioned campus. Except for a last minute twist, the club’s idea does not happen because he is the one chosen to accompany the first team in El Molinón.
Sporting is analyzing alternatives to try to single out its future mascot. It is not ruled out that within this process proposals from the fans may be taken into account that help define this figure. In recent years, LaLiga has valued the opportunity that they can be instruments for the positioning of clubs at a national and international level. Also a focus to bring the little ones closer and connect with the youngest followers.
Among the mascots that have been linked to a club for the longest time in Spanish football is “Groguet”, a submarine that has cheered on Villarreal since 2001. He regularly participates not only in home games, but also in events linked to the social work of the club. entity. Oviedo has been one of the last to present its own, “Claw”, a bear that has already been seen handing out tickets at Campo San Francisco. El Molinón awaits its new signing to try to value everything that symbolizes the more than centenary history of the red-and-white club between First and Second.
2023-11-06 03:01:08
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