Taylor Swift and Travis Kelce’s alleged relationship has turned the NFL upside down. (Photo by Jason Hanna/Getty Images)
With the rumor about a possible romance between Taylor Swift and Travis Kelce, the NFL has also entered Taylor Swift’s world. Song references during broadcasts and camera cuts to show her box are just some of the aspects in which the NFL and in particular Kansas City Chiefs games have changed.
The singer’s impact goes beyond going to the stadium. The projection of Kelce, the Chiefs and even the finances of the NFL have completely changed since the “Tay-Tay” first entered the NFL, to the point that even Bill Belichick has spoken on the subject.
Kelce, the main ‘affected’
As expected, the one who has seen the greatest change has been Travis Kelce, the artist’s alleged partner. The tight end watched as His Instagram account grew by 400 thousand followers just a week after Swift attended her first game. The Sales for Kelce’s jersey increased by 400 percent during the week. The Chiefs account? A gain of 200 thousand followers.
Sales of Travis Kelce jerseys have multiplied since the tight end’s alleged relationship with Taylor Swift. (Photo by Dustin Satloff/Getty Images)
But the fact that is perhaps most impressive is that NFL social media has uploaded 34 posts that include Taylor Swift. These have accumulated 170 million impressions and more than 23 years of campaign time. Yes, 23 years!
In the United States, the victory of Kansas City ante los Chicago Bears Last week it grew by 63 percent in women between 18 and 49 years old in the American Union compared to the previous week. Sunday night’s numbers against the New York Jets are more impressive, with an average of 27 million viewers, the most watched program since this year’s Super Bowl
.
Celebrities at parties
Taylor Swift, Blake Lively, Ryan Reynolds y Hugh Jackman acudieron al partido entre los Kansas City Chiefs y New York Jets. (Photo by Kevin Sabitus/Getty Images)
Swift is not the first celebrity to have a relationship with an NFL player, but she is the one who has attracted the most attention not only from fans, but from the media, players and other celebrities. She went to MetLife Stadium for Sunday’s game against the Jets acompañada de Blake Lively, Ryan Reynolds, Sophie Turner y Hugh Jackman, among others. Swift’s presence is so important that at the party they did not focus on the others, only on the singer.
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Donna Kelce, Travis’ mother and who has become something of a celebrity following the confrontation between her sons Travis and Jason in the last Super Bowl, has also accompanied Swift in both games, as has Brittany Mahomes, the quarterback’s wife. Patrick Mahomes.
Not everyone seems to be so satisfied. According to some reports, the team is concerned that the outside attention will affect the team’s preparation week to week, particularly in a sport where the mantra that everyone is only “one of 53 players.” Still, the Taylor Swift effect is real, and how long it will last will depend solely on what Swift and Kelce have to say.
NFL since…Andy’s room?
The romance between the singer and the tight end is not the only place where the NFL and the world of entertainment have joined hands this week. On Sunday, for the first time, a virtual game was broadcast simultaneously during the Atlanta Falcons vs. Jacksonville Jaguars, played at Wembley Stadium in London with Sunday Funday Toy Story Football. The game was in the bedroom of Andy, the boy from Toy Story, and watching the action were the favorite characters of the saga.
The broadcast of the virtual game consisted of replicating what happened on the field in England with toy-like players located on a court-mat in Andy’s room. In general, the game could be followed for ESPN, part of the Disney family, despite some technical problems at the beginning of the actions.
ESPN was looking for a way to reach the younger audience, but with only Sunday night rights, they hadn’t had a chance until the game in London. It is unknown at this time if there are plans for another game broadcast in a similar way, but if the numbers were good in the future we could see other franchises belonging to the company, such as Star Wars, the Avengers and Frozen making an appearance at some point.
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