The Bundesliga Partners with Sorare to Offer Augmented Reality Fan Experience

The Bundesliga, together with its partner Sorare, wants to offer fans a new fan experience in the future. In addition to the digital trading cards of first and second division players, there will also be 3D items from stars like Harry Kane available from Wednesday. With the help of the Sorare app, the items are brought to life using augmented reality features and can be used in tournaments within the manager game.

Gerard Pique is an investor at Sorare


“These innovations around the design and interactivity of Sorare’s already cutting-edge items will have a huge impact on each player’s brand development, helping them, their teams and leagues reach a new global soccer audience,” said Gerard Pique, former World champion and investor at Sorare.

The partnership between the fantasy platform Sorare and the German Football League (DFL) has existed since 2021.

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2023-09-12 04:41:03
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