One year before the start of the Paris 2024 Olympic and Paralympic Games, Le Coq sportif and Paris 2024 unveil the first range of a series of timeless collections inspired by the colors of the “Look of the Game”, the visual identity of the Paris Games. 2024.
Partner of Paris 2024, the tricolor brand announces, to celebrate this anniversary date, the release of the Essential Le Coq Sportif x Paris 2024 collection: the first of a series which will also be available in Graphic and then Sport ranges by the end of ‘year. Just like Paris 2024, Le Coq Sportif is faithful to its ambition to sublimate these Olympic and Paralympic Games through unforgettable emotions in order to mark history. This is why the teams of the French brand have developed, in collaboration with Paris 2024, a line of clothing in the image of the two entities.
3 shades will embody this collection: blue depths; the marshmallow; the pink complexion.
These bright and warm colors reflect the great celebration that will be the Paris 2024 Olympic and Paralympic Games. Colors chosen to recall French elegance inspired by art deco. The Essential collection will accompany all lovers of this sporting event with a complete range of clothing, made up of t-shirts, polo shirts, sweatshirts, jackets and pants. The Essential Paris 2024 outfits bear witness to the historical know-how of Le Coq Sportif. In durable material, mainly cotton, dyed and knitted in France, the products offer absolute comfort. A sport signature is added to the products, thanks to bands developed in a perforated breathable fabric (in Mesh) and applied in several places on the garment. This signature is a foretaste of the future Le Coq Sportif x Paris 2024 collections, which will be released at the end of 2023. These products can be worn on all daily occasions.
In order to attest to the authenticity of our products, the woven label with the Le Coq Sportif x Paris 2024 logos is present on the lower back. The logos of Le Coq Sportif and Paris 2024 on the chest are also affixed with puffy ink. This collection is notably embodied by Hugo Boucheron and Marine Boyer, ambassadors of Le Coq Sportif. (Hugo Boucheron French rower, Olympic Champion in 2020 and 3 times World Champion and Marine Boyer, French Gymnast, 5 times French Champion on the beam)
All the Official Licensed products from this Essential Le Coq sportif x Paris 2024 range have been available since August 2 on the Le Coq Sportif eshop, in the brand’s stores, the official Paris 2024 stores located at the Carrousel du Louvres and Les Halles.
