Sporting has started a new subscription campaign with the ambitious goal of exceeding the 20,076 added the previous season. A challenge that comes in a context in which the rojiblanca fans have given ample proof of bomb-proof fidelity. It is not a matter of now, it is a matter of decades. A review of the evolution of the number of subscribers of the Gijón club shows that in ten of the last twenty years, the club added more than twenty thousand subscribers. Everything, with a pandemic involved and only six years in Primera. These figures are not within the reach of many clubs in Spanish football.
If the time in terms of the evolution of the subscriptions were limited a little more, it could be said that, since the promotion to the First Division in the 2007-08 season, with Manolo Preciado On the bench, Sporting has only been below twenty thousand subscribers three times, in addition to the two campaigns marked by the effects of covid-19 and the ban on attendance at stadiums. The numbers speak of the passion that characterizes sportinguism and also the importance of football in the way of living in a city like Gijón.
The season with the highest number of subscribers in the history of the rojiblanco club is within this time frame and was the one experienced in the 2017-18 season. The rojiblanco club reached 24,402 partners, something unprecedented and that continues to be the ceiling to beat in this section. It happened, curiously, in the Second Division. That season was the return of the Gijón team to the silver category after two campaigns in the highest category, opened with another historical event, that of the rise of the gourds.
I had high hopes for that year.. There were no reasons. The team reached the promotion play-off. Started the course with Paco Herrera on the bench and finished with Ruben Baraja caressing the ascent, signing the fourth port. Everything went wrong at the first exchange, in the first tie of the promotion phase, against Valladolid. Since then, Sporting have not finished in the top six again. The closest he was was the seventh place achieved with David Gallego the 2020-21 season, the toughest of the pandemic.
The knock-on effect of promotions to the First Division is evident in terms of the number of subscribers. The first and great impulse was seen with the arrival of Manuel Preciado on the bench. The one from Astillero took the reins in 2006 when Sporting had 13,087 subscribers, the second lowest figure in the last twenty years. He was sacked in January 2012 with the club posting a total of 21,424. He almost doubled partners.
Sporting subscription prices
Layout of the El Molinón stadium
The other ascent, that of Abelard, added 5,000 new subscriptions from one year to the next, increasing in the second campaign in the highest category, with Pitu at the helm. From the 18,225 of the 2014-15 campaign, with record numbers in sports to sign an incredible second place on the horn, it went to 23,420 the following season, with a long-suffering tenure celebrated as if it had been a promotion. It was followed by 24,300 the following year, in which the team ended up losing the category.
In the last two seasons, Sporting has tried to recover from the effects of the pandemic, both socially and economically. Orlegi’s arrival at the club, last summer, ended up acting as the best boost to overcome the barrier of twenty thousand subscribers again. It was even with a price rise that came to double in some sectors of the field. A price rise that did not prevent the 20,076 members from being reached.
Now focused on the current season, the club has experienced the start of the new season ticket holders campaign with optimism. The fact of having registered twice as many renewals during the first day of customer service, compared to last year, gives reason to believe in exceeding the numbers of the previous campaign, as stated david guerra. The evolution of the summer and the movements in the squad will determine whether 2023-24 will be the best in this area since the arrival of Orlegi.
The new property has tried to offer some measure that provides greater added value to the subscriber experience. This is how the so-called “loyalty plan” was born, through the club it is offered to take part in certain “exclusive” content or experiences. This is the case of being able to take part in the official team photo, in the fan forum or in events with players from the first team. The club also wanted to highlight, during the presentation of the new campaign, the investment in improvements in El Molinón, such as the new painting of the stands or the improvement of the food and beverage service, among other aspects.
2023-07-10 02:15:00
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