Original title: Innovate and run the platform “Village BA” to empower rural revitalization
In recent years, Taijiang County, Guizhou has focused on the masses, cultural integration, regional development, and government services, and has innovated and organized the “Village BA” event in Taiwan, comprehensively promoting the prosperity and development of mass sports and competitive sports, and enhancing the spirit of the masses , Effectively stimulate new momentum for rural revitalization.
Adhere to the main body of the masses, do a good job in the “mass + self-government” article, and continue to deepen the sense of participation in the platform “Village BA”. Always adhere to the dominant position of the people in sports, insist on the masses’ own hosting of competitions, self-subject competitions, self-management and self-management, and promote the “village BA” sports events to go deep into the countryside and sink into the farms. Crowd-sponsored competitions. Every July is the annual “Eating New Festival” of the Miao people in Taijiang County. Traditionally, cultural and sports activities such as basketball games, bullfights, and horse races are held. Men, women and children who love basketball in Taipan Village, Taijiang County spontaneously set up a basketball association. From competition organization to atmosphere organization, everything is done by the masses. Crowd autonomy contest. The platform “Village BA” has a good mass base and a large number of participants. It has the custom of “playing every festival and playing basketball first”. Audiences from all over the country can also spontaneously gather in the invisible auditorium through live broadcast or video broadcast, creating a strong atmosphere for mass sports events. The masses build and manage themselves. Promote “competition rules into village rules”, incorporate basketball court management, parking lot management, environmental sanitation improvement, and civilized football watching behaviors into village rules and civil agreements. Matters such as court repairs and game rules formulation are collectively negotiated by the villagers’ congress. The masses voluntarily clean the venue, serve tourists in a civilized manner, enhance the self-government ability of the village, and work together to escort the event.
Adhere to cultural integration, do a good job of “culture + sports” articles, and continue to enhance the appreciation of the platform “Village BA”. Taijiang County actively explores the path of deep integration of sports culture, national culture, and regional folk customs, so that the “Village BA” of Taipan is full of cultural heritage and nostalgic memory, and transforms the “Village BA” of Taipan into a place with both rural pyrotechnic temperature and novelty. The cultural symbols and spiritual codes of the civilizational landscape of the times. One is to integrate intangible cultural heritage. Taijiang County uses activities such as the provincial intangible cultural heritage “June 6th Miao Eating New Festival” and the “Beautiful Village” series of basketball games in Guizhou Province to fully tap and promote ethnic folk art and cultural resources, and make Taijiang Miao flying songs , multi-part love songs, anti-pai wood drums and other artistic works were moved to the arena, allowing the audience to experience the spirit of sports competition and enjoy the authentic national cultural feast at the same time. The second is to promote local culture. Summarize and improve the experience of holding rural sports and ethnic festivals, guide the masses to actively participate, carry out interesting activities such as fixed-point shooting with the audience, distribute “Nong” brand prizes, fully demonstrate the local feelings, enhance the regional characteristics of the competition, and continuously enrich the spiritual and cultural life of the masses. The third is to inherit excellent culture. Taking the opportunity of holding the “Village BA” and “Beautiful Village” series of basketball games, we will make full use of event commentary, promotional slogans, promotional albums and other media to actively promote the core values of socialism and guide the masses to abandon extravagance and waste, exorbitant betrothal gifts, and heavy funerals. We will vigorously advocate the new trend of civilization of “multiple stadiums, less casinos, more ball games, fewer banquets, more famous actors, less quarrels”. Innovate and explore the integrated development of ethnic unity canteens, “Three Society Joint Construction·Zhaifu Station” and sports events, so that the ethnic cultural values of solidarity, mutual assistance, tolerance and mutual learning will be full of vitality in the “Village BA” event in Taiwan.
Adhere to regional development, do a good job in “brand + tourism” articles, and continue to expand the influence of Taiwan’s “village BA”. Taijiang County insists on “supporting industry through competition, aiding tourism through competition, and revitalizing the city through competition”, and expands the influence of “village BA” in various forms and measures, and continues to add impetus to rural revitalization. One is to create a regional business card. Adhering to the business philosophy of “Guizhou goods come out of the mountain”, the Taijiang special sale platform of agricultural products has been built on the “Village BA” basketball court in Taipan, and Taijiang carp kiss fragrant rice, ecological sturgeon, silver jewelry products, crispy fruits and vegetables, etc. have been enriched. The colorful “Qian goods” are used as prizes for the winning teams, with the help of sports events to drive local agricultural products “out of the mountain”. At the same time, around the “Village BA” of Taipan, we will do a good job in various aspects such as operation and publicity, and create a cultural and sports business card of Taipan “Village BA” with Taijiang characteristics to help attract investment, industrial development and rural revitalization. Up to now, a total of 6 trademark design drawings of the “Village BA” series have been formed, 139 trademarks of the “Village BA” series have been declared, and 5 trademarks have been registered by the State Intellectual Property Office. The second is to promote the integration of culture and tourism. Focus on the three elements of “customer sources, resources, and services”, link the popularity of “village BA” traffic to the cultural and tourism industry, create a new landmark of cultural and sports in the whole region and a new business card of tourism, and drive the sales of accommodation, catering, agricultural special products, and silver embroidery , so that the villagers can enjoy the income increase brought by the platform “village BA”. According to calculations, during the competition period in 2022, Taijiang County has received 681,900 tourists and achieved a comprehensive tourism income of 95.16 million yuan. The third is to promote common prosperity. Seize the enthusiasm of the platform “Village BA” to gather the centripetal force of the masses, deeply implement the “three major projects” of ten thousand yuan fields, beautiful courtyards, and million village collective economy, make good use of the platform “Village BA” brand to gather the sense of honor of cadres, and implement administrative approval , Government service “one-stop service”, continue to launch the service brand of “miaojiang second office”, and successively introduce a number of national top 500 enterprises to settle in Taijiang, forming a “contracting a number of leading enterprises, landing a number of major projects, and gathering a number of industries Talents, driving high-quality development of a domain” good development trend.
Adhere to government services, do a good job in “management + safety” articles, and continue to build a sense of security for the platform “village BA”. In order to ensure the safe and successful holding of Taipan “Village BA”, Taijiang County insists on “mass satisfaction”, coordinates various departments and social forces in the county, and works together to do a good job in the supervision of Taipan “Village BA” food and beverage market and emergency medical safety Guarantee, communication and traffic stability and smooth flow, etc., to effectively escort rural sports events. Supervise the market order. Restaurants, hotels, and department stores around the event are required to clearly mark their prices in eye-catching positions, and no unfair price behaviors that infringe on the rights and interests of consumers shall occur, and consciously maintain the good consumer image of the “village BA” of the platform. Food quality supervision and inspections are carried out on a regular basis every day, and guides spontaneously guard the “safety on the tip of the tongue” of the “Cun BA” brand of Taipan. Strengthen government service guarantees. Set up a service guarantee working group and formulate a division of responsibilities, and actively do a good job in various services such as environmental sanitation, traffic safety, and emergency medical treatment. In order to ensure the smoothness of the road, firefighters and forest rangers were arranged to go to the street to carry out traffic persuasion and on-site personnel guidance, so that tens of thousands of people watched the scene always in order. Fulfill event safety responsibilities. In accordance with the work goal of “strict prevention and control and ensuring safety”, the security work plan for the event was formulated in a targeted manner, and more than 200 police officers and more than 50 volunteer defense personnel were deployed to ensure that the game was held safely, orderly and successfully.
(Chen Zhen, the author is Party Secretary of Taijiang County, Guizhou Province)
2023-07-01 00:35:34
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