Juventus FC and Potenza Calcio win the ChainOn Innovation Award – Sport Marketing News

The 1st edition of the ChainOn Innovation Awardestablished by the sponsorship digital marketplace in partnership with Lega Prosees the victory of Juventus FC e Football power. All the teams participating in the Serie C championship had the right to participate in the award, presenting their innovative projects, which could range from different areas. The ChainOn jury, made up of the Chairman Federico Gaetano and the Chief Executive Officer Giovanni Palazzi, has decided to award the two companies with the projects most in keeping with the spirit of the initiative, complete and effective even if very different from each other.

Juventus FC is rewarded for the originality of fan engagement actions: the company presented a project related to communication on social media. “We The Next Gen” is a 5-episode miniseries published on TikTok, aimed at the international “Gen Z”, which told the emotions and behind the scenes of the Juventus players of the next gen team on the occasion of the Serie C Italian Cup finals. The format has obtained more than 5 million views and Juventus was the first European club to carry out a project of this type.

Potenza Calcio is awarded for its path of social innovation applied to the world of football. The company has carried out a series of initiatives aimed at develop and nurture a new community awareness of the values ​​underlying the 17 goals for sustainable development of the UN 2030 Agenda. In this perspective, the Company has requested the UN to use the “goal wheel” for the sustainable development of the 2030 Agenda and thus, in the 2022/2023 football season, it was the only professional club to have placed the symbol of the main project on the right sleeve of the match kit and under the “Lega Pro” patch in the world on sustainability. In practice: they have been collected 400 kg of surplus food which have been distributed to over 6,500 people in conditions of economic hardship; was plastic production reduced by 35%., creating a racing jersey entirely in recycled plastic, equipping all athletes with personalized thermal bottles and installing micro-filtered water dispensers in the structures; the relaxation area of ​​the Viviani Stadium has become a detached section of the Library Center of the Lucanian capital; Finally, an experiment was launched with a dense representation of the local Potentina provincial section of the Italian Union of the Blind and Visually Impaired Onlus, activating a Telegram channel which guaranteed an almost imperceptible latency of the commentary.