New Balance Basketball Shoes Latest Model “Fresh Foam BB” Appears | Press Release of New Balance Japan Co., Ltd.

​ New Balance Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Shinichi Kubota) announced that Chicago Bulls guard Zach Lavigne will wear “Fresh” in the match against the Detroit Pistons at the NBA Paris Game 2023. Foam BB (Fresh Foam BB)” will be released. The Fresh Foam BB is the latest version of the NBA’s basketball line, featuring award-winning Fresh Foam technology in the midsole. The colors of the shoes are inspired by the digital version of the game and represent the love players have, with pops of blue, red and yellow. “Fresh Foam BB” is available only at New Balance Official Online Store, New Balance Harajuku, and other New Balance stores.

New Balance contract athlete and two-time NBA All-Star Zach LaVine said: “I have been working with the design team since signing with New Balance for the launch of this shoe. The feel is unbelievable, with a soft ride combined with just the right amount of stability to keep your feet fresh and focused on your game.”

The Fresh Foam BB utilizes the latest data-to-design to provide precisely tuned underfoot cushioning to provide the perfect shoe for players who want to play both ends of the court effortlessly. Fresh Foam provides a cushioned ride, while a TPU cage on the side of the shoe adds stability for sharp turns on the court. Seamless, lightweight, one-piece FITWEAVE upper provides 360-degree support and comfort.

Trent Casper New Balance General Manager of Performance Basketball said: “The new addition of the Fresh Foam BB to our HOOPS line offers revolutionary comfort and performance for all positions.The Fresh Foam BB provides players with optimal cushioning and a smooth heel to Provides a toe-to-toe transition.Continuing to design for the positionless player, the Fresh Foam BB offers another on-court choice to help keep you comfortable and ready to play through the 4th quarter. Offers.”

Fresh Foam BB
Product number: BBFRSH
Color: A1 (BLACK/RED)
With/Size: 2E/25.0-29.0, 30.0cm
Price: 18,700 yen (tax included)

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Since its founding in 1906, New Balance, headquartered in Boston, Massachusetts, aims to empower people through sport and craftsmanship to bring positive change to communities around the world. More than 70% of New Balance’s MADE in USA footwear is manufactured in the United States. MADE accounts for a limited portion of New Balance’s US sales. New Balance owns five factories in New England, USA and one in Frimby, UK, employs more than 7,000 people worldwide, and reported global sales of $4.4 billion in 2021. I’m here.
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