The success of tennis grows all over the world. Something that does nothing more than confirm itself with the format of Netflix ‘Break Point’. While this is happening, the tennis players themselves are the ones who are pushing to improve their conditions and all in favor of reaching both their sport and themselves a higher status.
Tennis executives have estimated that their sport generates about $2.5 billion a year. Y Bill Ackmanrecognized philanthropic who finances the union that has Novak Djokovic in the lead, has assured that it is time to take advantage of the pull: “This is definitely the time to go long in tennis, one hundred percent. You look at the global popularity of the sport and the income and it is totally abnormal.”
The spotlight is on the fans and the WTA. And formulas are already being studied to make both aspects more profitable, something that would elevate global tennis to another level. Hence, organizations like CVC Capital Partners o Sinclair Broadcast Group work to be important in the new age.
lead the future
Tennis is one of the sports with the most millions of followers around the world. In addition, it has stood out for years for maintaining a policy of equal prizes between men and women. At least when talking about the Grand Slam. Of course, there is still a way to go.
[Rafa Nadal ya sabe cómo de dura es su caída en el ranking de la ATP tras el Open de Australia]
Although the truth is that it usually stands out that when it comes to talking about the highest paid tennis players at the end of the year, several women are placed in the top positions. But many times it is because of the contracts they have with the brands. And although there is that equality in the majorsthe WTA is not going through the best of its moments.
His break with China has created an economic well and is looking for a way to relaunch the women’s circuit, which has seen how in the last tournaments played, leaving aside the Open the Australiathe difference in prizes between them and them is hundreds of thousands of dollars.
Muguruza has to climb: out of the top 80 after falling to the first in Australia
Efe/Epa
The WTA and also the men’s circuit want to take a step forward and, above all, make the most of the boom in Break Pointone of the latest hits of Netflix. Take advantage of the pull of the hand of three vertices: the union of the tennis players themselves, CVC Capital Partners and Sinclair Broadcast Group.
As you have pointed out The New York Times, during the last 18 months what is not seen in tennis, that is, what moves off the court, has been most agitated and all with one goal: to lead change in the sport of the racket. Hence, not so long ago that organization of players became known with Djokovic taking the lead.
This particular union wants tennis to grow, yes at an economic level, and also for part of this important cake to be directed at themselves, at the tennis players themselves. Even going so far as to talk about the fact that one day a fifth Grand Slam led by them could be created.
The group of tennis players announced that they want and will fight to protect the rights of the players, to ensure fair compensation and also to improve working conditions. In addition, they confirmed a first Executive Committee of their union, made up of eight players, including both men and women.
Djokovic, beating his chest after a victory at the 2023 Australian Open
REUTERS
In addition to them, we must also highlight the contribution of CVC Capital Partners, which has been working for several months now to close a particularly important investment in the WTA Tour. A first step to become one of the great players of current and future tennis. Lastly, mention Sinclair Broadcast Group. This media conglomerate USA already owns Tennis Channelbut their goal is to break borders and expand their domain across the entire planet.
And all together unleashes a huge job ahead in tennis so that his athletes enjoy better conditions and that he himself reaches higher levels. As he perfectly defined this same month of January, during the australian openthe tennis player Our Jabeur: “We don’t want to fight everyone. We just want to make our sport great.”
Follow the topics that interest you
