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Shaquille O’Neal, one of the most prominent players in the NBA, decided to reveal why he rejected the 40 million dollars that Reebok offered him, a brand with which he had been collaborating for some years. The determination had an important and emotional background, this happened.
The basketball player marked his distance with the mark after a woman, mother of a family, approached him to ask him for the price of a shoe that he himself was wearing. This lady’s arguments were echoed by O’Neal, who unexpectedly made the decision reach Reebok that he would no longer work with them.
Shaquille O’Neal, NBA player, turned down $40 million
The athlete revealed what was the reason for rejecting a million-dollar contract with Reebok through an interview on the YouTube channel Full Send Podcas. Here, he expressed that the mother of the family made him understand something that he had never understoodand, in addition, he ended up sympathizing with his complaint.
“He had an offer from Reebok of 40 million dollars for 5 years. One day, leaving the court, a lady confronts me and tells me. ‘You are to blame for charging these children so much money for the shoes‘. I thought about it, I was like. ‘You know he’s right.’ So that day, I cut ties with Reebok,” she recounted.
“I called them and told them. ‘Keep the money (from the contract). This is not OK. I don’t want there to be a fight. I’ll continue to wear her shoe for the remainder of the season, but I’ll find my own way to make it better,’” Shaquille said.
¿How did Shaquille O’Neal manage after losing a million-dollar contract?
Shaquille O’Neal’s reaction after confronting that woman was to give her $2,000 so she could access the shoesInstead, he received a suggestion that would make him think about a project: “Why don’t you make some shoes that are affordable?”, which led to an agreement with an American chain of stores to finalize a new marketing plan.
With a new idea in mind, O’Neal would have thought of a plan to make shoes at an affordable cost compared to the big brands, but he was aware that his company would not have much momentum in this first stage: “I started my own brand Shaq and went to my favorite store: Walmart, with whom I made a deal,” he said.
Now, Shaquille O’Neal has a great reach and millions of pairs sold, this was one of the messages he posted: “Laugh all you want, the Shaq brand has sold over 120 million pairs of shoes affordable for kids at Walmart,” she wrote.
