adidas and Bad Bunny remind us that summer lives within ourselves with their most recent collaboration: the new Last Forum sneakers, a proposal that arrives in winter but that makes us live an eternal, warm and happy summer.
The collection delves into the concepts of cold and ice, teaching us that you can have a summer mood even in sub-zero temperatures. That is why, to celebrate the launch of Last Forum, Bad Bunny and adidas created the first ice store in the world, located in Mexico City.
Just like the tennis shoes, the store is predominantly white and whoever visits it enters a completely frozen space, with typical beach elements that defy the senses of the ordinary and allude to the duality and versatility of the author of ‘Tití me pregunta ‘. The experience will be exclusively available to those who register through the CONFIRMED app.
adidas and Bad Bunny remind us that we can find within us that warm spirit that characterizes Benito, even if we are surrounded by ice.
