The winner of the US Open and new number one in the world, the 19-year-old Spanish tennis player Carlos Alcaraz, celebrates his victory on a huge billboard from his sponsor, the Nike brand, hung on a building in Barcelona near the Sagrada Família .
In the photograph on the canvas, Alcaraz shouts his triumph in the center of the image under the usual motto of the American brand: ‘Just do 1t’ (Just do it). But this time, as a tribute to his first Grand Slam and his number one, the ‘i’ has been changed to a ‘1’.
