MG still goes to the basket with FIBA EuroBasket 2022 and becomes the official car of the tournament in the Milan group. The communion of values and spirit that led last year to the partnership between MG Motor Italy and the Italian Basketball Federation (FIP) is strengthened on the occasion of the 41st edition of the European Men’s Basketball Championship, the most important basketball event of the year. which will take place in Milan from 2 to 8 September.
MG Motor Italy took this wonderful opportunity to underline and reaffirm his love for this sport and announce the arrival on the Italian market of a new product, the MG HS, that is the petrol version of the C-SUV EHS launched last year with Plug power -in hybrid and which in the first half of 2022 reached the top ten with 591 units and a share of over 3% in its reference category * in the C segment, flanked by the 100% electric flagship MG Marvel R Electric which with 122 units reached a share of almost 5%.
MG Motor Italy partner della FIP since last 2021, reconfirms his love for this sport by becoming the official car of FIBA EuroBasket 2022 in the Milan group. MG Motor Italy has chosen this important sporting event to be held in Milan from 2 to 8 September, to announce the introduction in Italy of the MG HS, the petrol version of the C-SUV Plug-in hybrid EHS launched by the brand last year.
A show car will be exhibited in Milan for the occasion of the new model that will exhibit a lively and colorful livery, created ad hoc with the stylistic features of the FIBA EuroBasket 2022 logo, presented today at the Azzurri retreat in the Dolomites.
The words of Andrea Bartolomeo, Vice President and Country Manager of MG Motor Italy
“We wanted to strengthen our closeness to the world of basketball by seizing the opportunity offered by this tournament, the most important event of the year for this sport to which we feel very attached. 2022 is also a very important year for MG in Italy which is preparing to introduce two other new models on the market. I would like to express our satisfaction and the pride that it transmits to us to be able to announce on this special occasion the arrival of MG HS, another car that enriches our range and challenges the C segment on which we are achieving particularly significant results, with the same determination with which the boys of the Italian national team face this important championship. We wanted to express this strong bond with basketball also on the show car, on which you can read We love basket as well as the beautiful livery we created using the graphic styles of FIBA EuroBasket 2022.”
The words of the FIP President Giovanni Petrucci
“I confirm what was said at the time of signing the agreement with MG in October last year: working in harmony to achieve ever higher goals by sharing common values was and is the purpose of our partnership. After the Tokyo Olympic Games, EuroBasket 2022 is a further opportunity for growth for a national team that has ample room for improvement. For the FIP, the group organized at home in Milan represents the desire to bring great basketball back to Italy by providing the entire basketball movement in our country with a high-level international showcase. We are delighted to be able to walk this path together with MG, a company that has shown great passion for basketball”.
Last modification: August 9, 2022
