Los Dallas Cowboys signed an agreement this Friday with TelevisaUnivisionwhich will transmit its preseason games to expand your presence in Mexico.
“The Dallas Cowboys are proud to continue to innovate ways to reach our dedicated Mexican fan base in constant growth”, was the message with which the cowboys owner, Jerry Jonesboasted this alliance.
According to NFL numbers, Cowboys are the team with more followers in Mexicoa fact that Jones He said they are committed to reinforcing.
“Is initiative among the giants builds on seven decades of collaboration dating back to the 1960s when the cowboys were televised for the first time in Mexico and now it will allow us to speak directly to the huge fan base that we have.”
This association guarantees the rights of dallas games for the TelevisaUnivisión platforms in Mexicowhich includes the newly created ViXto transmit the preseason games.
In addition to these duels, the television consortium will broadcast weekly content with reports of training camps, analysis and interviewswhich will give fans a full access of your team.
Vice President of Sports Growth Enterprises de TelevisaUnivisión, Marco Liceagastressed the importance of the agreement, because the lone star team It is the most followed in Mexico.
“The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision is excited to embark on this new venture as their international business partner“, he explained.
Liceaga also made reference to the last century, when the Mexican fans began to follow the Cowboys games through Televisa.
“Con 55 years of tradition In the country, the Dallas Cowboys are more than an NFL team, they are Mexico’s NFL team. The team’s long history as a premier franchise is in tune with our company’s goal of bringing the best to our Mexican sports fans,” he added.
In their first preseason game, the Dallas Cowboys will play against Denver Broncos this Saturday, party that will be broadcast by ViX.
