Jerry Jones: ‘I will never sell the Cowboys’

Jerry Jones bought the Dallas Cowboys for $150 million in 1989.

The Denver Broncos will soon be sold for what is expected to be around $4.5 billion.

What if Jones decides to sell? This is the question asked by Peter King (NBC). Forbes estimates the value of the Cowboys at $6.5 billion. A recognized consultant explained to King that the price could instead go up to 8.5 billion. The Dallas franchise owner is looking even higher.

“More than ten,” Jones replied to Peter King, who asked him how much he thought he could make from a sale.

At ten all round, that’s already a capital gain of $9.85 billion.

Except that there is a big downside.

“But let it be very clear. I will say it definitively: I will never do it. I will never sell the Cowboys. Never. »

If the sale of the Broncos is finalized around 4.5 billion, the value of NFL franchises will have doubled in less than five years, since the Panthers were sold for 2.275 billion in 2018. In 2014, the Bills were sold for 1.4 billion . Sales of the Rams (750 million) in 2010 and the Jaguars (770 million) in 2012 are already seen as bargains.

For Jones, it all has a special taste. Because the Cowboys were not the promise of an immense fortune when he got his hands on them.

“At the time, Donald Trump said he felt sorry for the guy who bought the Cowboys,” Jones recalled. “He said it was ‘crazy dangerous.’ And we were really America’s Team, because the FDIC (an independent agency of the United States government whose primary responsibility is to guarantee bank deposits made in the United States up to $250,000) held 5 % of deductible. Every day my motivation was just to survive. »

The times are changing.