Each time, the logo, usually embroidered on the chest, is less visible at first glance on the front part of the jersey (it is at the back of the neck but also more discreetly over the entire tunic) and has been replaced. by the name of the club registered in bulk.
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“Our challenge was to revisit the traditional design of football shirts. We wanted to look at the kits from a new perspective and push the boundaries as much as possible. Our desire was really to change the vision of a traditional soccer jersey“, said Carl Tuffley, head of sportswear design for the German brand.
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