The output of Lionel Messi of the Barcelona Not only will it leave the fans without its idol and the team without its top star, it will also generate a steep drop in revenue for the club. Although it is true that the reason why the leadership and the player could not sign a new contract is purely economic, it is also true that in the long term their separation will end up bringing more problems than solutions. At least that’s what he estimated Brand Finance.
The renowned consulting firm published a report a few months ago in which it located Real Madrid as the most valuable club on the planet with an estimated value of 1,276 million euros (USD 1,497 million), followed by Barcelona, with 1,266 million euros (USD 1,485 million). The podium was closed on Manchester United with 1,130 million euros (USD 1,326 million). But now, the position of the Catalan team trembles at the departure of the 34-year-old gunner.
Is that, as the site explains “the value of the brand is based on the proportion of income attributable to the brand”, so “It is expected that the departure of Messi will have direct negative effects on future income from sponsorship, merchandise sales and income from the (La Liga) days of Barcelona.”
In this context, he estimated that the value of the club could collapse by at least 11%, that is, about 137 million euros (USD 160.8 million). These would come mainly from a fall in the Barça club’s commercial income, which would be reduced by 77 million euros (USDD 90.37 million), and from the sales of shirts and other marketing products, with which it would stop entering 43 million euros (USD 50.47 million). The third concept by which Barcelona would lose money would be in the revenue per match day and the results on the pitch, with a fall of 17 million euros (USD 19.95 million).
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“Messi is synonymous with the Barcelona brand and has been the club’s talisman since he burst onto the scene 15 years ago. SHis presence at the club has undoubtedly allowed him to attract more fans, better players, managers, business deals and win titles. His departure can cost the club so much and result in a painful decline in brand equity. “Explained Hugo Hensley, director of sports services at Brand Finance.
The same thing happened in 2018 when Cristiano Ronaldo left Real Madrid. The club has lost 19% of its value due to his departure, in addition to not having won the Champions League again. That is why the report highlights that fans should not only be concerned about the football consequences that the culé team will have, but that the leaders must prepare to suffer the economic ones.
It is worth mentioning that La Pulga could not sign a new contract with his club because it exceeded the salary cap imposed by La Liga, due to having considerably increased its debt in the last balance sheets presented. But nevertheless, Without Messi, it will be difficult for the institution to return to generate income comparable to those prior to 2018 when the coffers increased season after season.
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