Sport and an active lifestyle play a very important role in the development of young people. Basketball has been one of the most popular sports in Latvia for years – it is regularly practiced by more than 7,000 young people. However, there is still room for growth in basketball – by improving training conditions, creating a development-friendly environment and increasing the availability of basketball both in Riga and throughout Latvia. In order to facilitate the search for solutions to these and other challenges in the development of youth basketball, from 2021 the company “Maxima Latvija” has become a long-term cooperation partner of the Latvian Basketball Union (LBS) and the Latvian Youth Basketball League (LJBL) for the next three years. anniversary in Latvia, is constantly expanding support for youth sports, reports LBS.
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At the beginning of the cooperation, both the Latvian Basketball Union and the Latvian Youth Basketball League, as well as Maxima Latvija have evaluated the directions in which to improve the youth basketball development process in the long run. Within the framework of the cooperation, it is planned to improve the basketball infrastructure in Latvia, especially by promoting the availability of sports in regions outside Riga, as well as to supplement the growth opportunities of young basketball players not only in professional sports, but also in training and responsible personality development.
Extensive activities are also planned to supplement the knowledge of coaches, as well as to involve and educate the parents of young athletes, for example, by organizing seminars and meetings with such specialists as physiotherapists and sports psychologists.
Raimonds Vējonis, President of the Latvian Basketball Union: “Youth basketball is one of LBS’s priorities, both in promoting the development of the most talented young people’s sportsmanship and in creating an environment that promotes comprehensive personal development and growth. It is a long-term process. .
“Therefore, it is a special pleasure that such a powerful company as Maxima Latvija has appreciated both the achievements and growth potential of the basketball community, and in this difficult time responded to the call to help make the youth basketball environment even more interesting, diverse and high quality,” says Vējonis.
“At a time when LJBL games cannot take place, our players and coaches use their creative spirit and energy, proving one of the core values of basketball – the ability not to give up, facing challenges on and off the field. Maxima Latvija support will help implement many development-oriented projects and become even stronger, “emphasizes the director of the Latvian Youth Basketball League Ieva Ozola.
“Throughout our 20 years of operation in Latvia, we have paid special attention to the promotion of family well-being, putting healthy nutrition and an active lifestyle as basic values,” says Jānis Vanags, the corporate manager of the company “Maxima Latvija”.
“In order to promote the joy of movement among Latvian children and youth, for several years in a row we have been actively involved in improving the training and competition process of various sports. We are pleased to announce the launch of cooperation with the Latvian Basketball Union and the Latvian Youth Basketball League. “We will be able to find solutions to the various challenges faced by young athletes, their coaches and parents, and it will help talented basketball players achieve their professional goals,” says Vanags.
