Podoroska, 23, was one of the athletes who grew the most this year.
Rosario tennis player Nadia Podoroska is one of the protagonists of the WTA (Women’s Tennis Association) campaign, which presented a new corporate identity after ten years in which it is redefined as a collective organization of inspiring players and tournaments.
Podoroska, 23, was one of the athletes who grew the most this year, when she reached the semifinals of Roland Garros (coming from the rankings) and was among the top 50 in the WTA world rankings (she finished in position 47 ).
The Women’s Tennis Association was founded in 1973 when American Billie Jean King gathered the support of her colleagues to form an association that would evolve into what is today a body that represents two equal partners: tennis players and tournaments.
The new campaign “WTA For The Game”, in which one of the figures is Podoroska, found its inspiration “in the collective purpose and empowerment shared by the pioneers of the Tour that have been transmitted to later generations,” says the Association, which will have a new logo.
The Australian Ashleigh Barty (world number 1), the Japanese Naomi Osaka (3 in the ranking) and the American youth Coco Gauff (16 years old, 48 in the ranking) are other protagonists of the campaign.
The rebranding, which includes the first redesign of the WTA logo in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments. In planning this change, the WTA worked with the ATP (Men’s Professional Tennis Association) to contribute to consistency and alignment in professional tennis.
Starting in 2021, both circuits will share the same tournament level and naming system. The women’s Tour events are renamed WTA 1000 (incorporating the former Premier Mandatory and Premier 5 tournaments); WTA 500 (formerly Premier 700); WTA 250 (International); and WTA 125.
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