‘I can because I think I can’ is the best-known motto of Carolina Marín that reflects the effort, the hard work and the pride of its roots. These values ​​are the same that the Helios brand wants to convey through its range. Purafruta.

For it, Helios has introduced the 2023 badminton runner-up as an ambassador for its healthier products. The line of Purafruta It was created in order to satisfy the growing demand for healthier foods, without sacrificing flavor and quality.

With the choice of Carolina Marín As a brand ambassador for Purafruta, Helios seeks to highlight the ‘taste of origin’ and highlight the importance of valuing the roots. For Helios, origin represents the land and its history, and they conceive it as the best guarantee of naturalness, sustainability and, above all, flavor, that the land can offer.

“Carolina fully represents the values ​​that we want to transmit through our brand, we are sure that her example of improvement will inspire many people to value and be proud of their origins”, they explain from the brand.

The announcement of this collaboration between the athlete and the brand has been accompanied by a campaign that has been disseminated on social networks, focusing on YouTube and Instagram. The creative idea came from the agency WOT and Innocean.

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