The Anatomy of Failure: How Sarenza Co-Founder Francis Lelong Rebounded from a Brutal Ousting

Francis Lelong’s Brutal Ousting from Sarenza: How a Digital Pioneer Rebuilt After the Fall By Daniel Richardson | Archysport June 5, 2024 Serial entrepreneur Francis Lelong was fired from his own company, Sarenza—the pioneering French online shoe retailer he co-founded in 2005—within 24 hours in March 2007. Despite holding 25% of the company’s shares, Lelong … Read more

Rwanda’s Soft Power Play: How ‘Visit Rwanda’ Leverages the PSG-Arsenal UCL Final to Boost Tourism & Global Influence

PSG vs. Arsenal: How Rwanda’s Soft Power Play is Redefining the Champions League Final By Daniel Richardson | Editor-in-Chief, Archysport June 1, 2024 • 12:45 UTC The Kigali National Stadium, host of the 2024 Champions League final, has become a centerpiece of Rwanda’s soft power strategy through football. Visit Rwanda sponsorships with PSG and Arsenal … Read more

Keepcool Gym: New Fitness Center Coming to Brest, France (2026)

Brest, France – A new, cutting-edge fitness center is slated to open in Guilers, near Brest, in May 2026, adding to the growing sports infrastructure in the Kérébars zone. The facility will be operated by Keepcool, marking its fourth location in the Brest region. The new gym follows the recent establishment of a complex dedicated … Read more