Dentsu and JBA Form Growth Partnership to Support Japan’s “ONE Basketball” Initiative and National Team Development
The Japan Basketball Association has entered into a growth partnership with Dentsu Inc., formalizing an agreement designed to accelerate the commercial and competitive expansion of the sport nationwide. Announced on Oct. 1, 2026, the collaboration tasks the Tokyo-based firm with assisting the governing body across multiple operational fronts under the banner of “ONE Basketball.” The … Read more