AS ROMA NEWS – And Friedkin hires a new manager for Roma, writes today’s edition of The weather (A. Austini), and this time he “fishes” it from the world of Nbathe American basketball league that is unrivaled in the world in terms of branding and expansion capabilities across the globe.
The American Michael Wandell joins the Giallorossi club as Chief Commercial and Brand Officer. Translated: it will be the new commercial director and it will also have the Roman brand managementwith the aim of exploiting its power even more effectively than is the case now.
In the NBA Wandell worked for i Brooklyn Nets, New York’s second team after the Knicks. It recently was executive vice president of Bse Globalthe parent company of the Brooklyn franchise, and during his tenure the Nets innovated their approach to business partnerships, digital media and merchandising.
In the past the manager had worked directly for the NBA and for three other teams, i Charlotte Hornetsi Phoenix Suns they Indiana Pacers. He also had a tenure in baseball for the Los Angeles Dodgers.
Wandell will take office in the coming weeks in the Roma offices in the Eur and will have an even more central role than Ryan Norris, the former director of revenues who left the club after just six months to move to Tottenham.
Source: The Time
