Tom Vandenbulcke Takes Pro League Role After KAA Gent Exit
Tom Vandenbulcke has joined the Belgian Pro League as its new Press & Broadcast Manager following his departure from KAA Gent, Voetbalkrant.com reported. The transition places the former communications manager into a league-wide administrative post after his contract with the Buffalo’s was not renewed.
Two Decades in Broadcasting Preceded Club Tenure
Before moving into club operations, Vandenbulcke spent more than twenty years working within the VRT network. His broadcasting career included a prominent role as a journalist for Sporza, a trusted voice on Radio 1, presenting the sports talk show De Tribune, and managing the radio sports desk.
The administrative shift in 2022 allowed him to experience professional football from an institutional perspective. Pro League CEO Lorin Parys noted that this dual background in media and club management provides a distinct operational advantage for the league’s broadcast coordination.
Vandenbulcke Coordinates Between Clubs and Media
In his new capacity, Vandenbulcke acts as the central coordinator between competing clubs, media rights holders, and journalists.
“Ik heb het voetbal jarenlang vanuit de media gevolgd en daarna van binnenuit bij een club beleefd. Bij de Pro League kan ik die twee werelden verenigen, dit keer voor alle clubs,” Vandenbulcke said, as cited by Voetbalkrant.com. “Ik wil mijn ervaring inzetten om de samenwerking tussen onze clubs en de media te versterken en het Belgische voetbal als mediaproduct nog beter te maken.”
Parys echoed that assessment regarding the appointment. “Hij weet perfect wat een mediapartner op matchday nodig heeft en wat er bij een club leeft op datzelfde moment. Die combinatie maakt hem de ideale verbindende factor tussen onze clubs, onze rechtenhouders en de pers,” Parys stated in reports published by Voetbalkrant.com.
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