Pallacanestro Trieste announced a new sponsorship agreement with Genuino, bringing the local dining project into the club’s hospitality operations. Founded in 2012 within the city’s historic ghetto, the catering venture pairs traditional Trieste buffet fare with fast-food efficiency under the banner of “Naturalmente fast food.” Co-founders Stefano Lonza and Giovanna De Gavardo built the enterprise around Mediterranean-inspired menus, seasonal ingredients, and in-house preparation.
The partnership integrates Genuino into the club’s hospitality activities, marking another step by Pallacanestro Trieste to embed local enterprises into its operational framework. The agreement highlights a shared focus on regional roots, culinary craft, and sustainability principles that have guided the dining project since its inception.
Buffet Tradition Meets Modern Fast Food in Trieste
Genuino’s culinary identity stems from its original location in the historic heart of Trieste, where the kitchen bridges older local culinary customs with quick-service dining. Lonza and De Gavardo designed the concept to serve diners looking for careful attention to raw materials. The menu draws heavily on Mediterranean flavors while adapting to seasonal produce shifts.
Beyond its fixed storefront operations, the business provides catering services. That infrastructure will now support Pallacanestro Trieste as the club collaborates with the dining project.
Deepening Local Business Ties
The addition of Genuino expands the network of commercial supporters backing the basketball club. The entry of Genuino among the partners strengthens the club’s connection to the city’s entrepreneurial fabric and brings a reality born and raised in Trieste to the hospitality experience.
The partnership aims to provide attendees with an authentic regional touch during hospitality events.
Next Steps for the Biancorossi Partnership
With the agreement finalized, Genuino will begin its involvement in the club’s hospitality activities. Pallacanestro Trieste expressed gratitude to Lonza and De Gavardo for their trust and for choosing to align their brand with the team’s project.
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