An estimated 87,000 new cases of urogenital cancers are projected in Italy for 2025, accounting for roughly 20 percent of all new oncological diagnoses, according to figures released by Pallacanestro 2.015 Forlì. To combat this rising incidence during the November Movèmbar health campaign, Pallacanestro 2.015 Forlì has partnered with Forlifarma Spa and the amateur football club CCCB CiCCioni con la Barba to promote early detection, healthy lifestyles, and direct support for the Istituto Oncologico Romagnolo.
Opening Tip Off Against Urogenital Cancers
The awareness initiative launches officially on Sunday, November 1, at 18:00 local time (17:00 UTC) at the Pala Achille Galassi in Forlì. During the Serie A2 basketball match between Unieuro Forlì and Crifo Wines Ruvo di Puglia, spectators entering the parterre hall will find a dedicated informational stand operated by Forlifarma Spa.
Pharmacists, alongside volunteers from the Istituto Oncologico Romagnolo and members of the CCCB football group, will distribute informational brochures detailing how citizens can access preventive health screenings. The partnership focuses specifically on reducing the impact of testicular, bladder, and prostate cancers through targeted community outreach.
Screenings at Municipal Pharmacies
Beyond the arena floor, the campaign extends directly into local communities throughout November. Municipal pharmacies in Forlì and Forlimpopoli will serve as primary access points for health screenings, offering the PSA (Prostate-Specific Antigen) blood test by reservation.
The collaborative effort aims to bridge the gap between sports fandom and preventive medicine. By utilizing the visibility of a professional basketball fixture, organizers hope to encourage male fans and local residents to utilize the available diagnostic services and consult local pharmacists regarding urogenital health risks.
Campaign Schedule and Next Steps
The Movèmbar initiative continues across Forlì-Cesena with a series of public health events scheduled throughout the remainder of November. Fans attending Sunday’s fixture can obtain reservation details for the PSA screenings directly from the Forlifarma Spa stand before tip-off.
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