Pallacanestro Reggiana has formally agreed to a media partnership with TR Media, designating Telereggio and Reggionline as the club’s official broadcaster partners for the 2026/2027 basketball season, according to announcements released by the organization.
The collaboration brings expanded local coverage to the biancorosso club, integrating multi-platform broadcasts, specialized television programming, and youth basketball coverage across Reggio Emilia. TR Media general manager Danilo Lauria and Pallacanestro Reggiana president Veronica Bartoli finalized the agreement to strengthen regional ties through sports media.
“Insieme promuoveremo i valori dello sport e della socialità,” stated club president Veronica Bartoli and TR Media general manager Danilo Lauria in a joint joint comment provided to regional outlets.
Expanded Broadcast Lineup and Dedicated Shows
Telereggio’s programming schedule for the 2026/2027 campaign incorporates three distinct broadcasts focused entirely on Pallacanestro Reggiana. Alongside the established Monday night late-night program “Reggio a canestro” and the post-match analysis show “Subito basket” airing immediately after every Unahotels fixture, the network has added a third analytical production dedicated to breaking down the tactical performances of head coach Priftis’s squad, as reported by Reggionline.
Beyond senior team coverage, the agreement expands digital access to youth development teams. Telereggio confirmed plans to stream home fixtures for both the Under-19 and Under-17 youth squads directly through the Reggionline portal.
Historical Podcasts and Local Engagement
As part of the multi-year media arrangement, TR Media will produce dedicated audio podcasts chronicling both the historical milestones and the current operations of the club, which celebrates its 52nd anniversary this year.
Both leadership teams emphasized shared community principles during the announcement. According to statements from Bartoli and Lauria, the partnership aims to champion local identity—known locally as reggianitas—while utilizing athletic competition as a foundational educational vehicle for young people within the territory where both entities were established.
Network and club executives confirmed that discussions remain ongoing to evaluate further collaborative projects and partnership expansions in the coming months.
Related reading
